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Leo Burnett integrates operations in Thailand

Leo Burnett yesterday debuted Leo Burnett Group in Thailand, which fully integrates Leo Burnett, ARC Worldwide and Black Pencil, and a new management team as part of Leo Burnett’s growth strategy for all potential markets in Asia-Pacific.

Aishwarya Gupta

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Leo Burnett yesterday debuted Leo Burnett Group in Thailand, which fully integrates Leo Burnett, ARC Worldwide and Black Pencil, and a new management team as part of Leo Burnett’s growth strategy for all potential markets in Asia-Pacific.

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Leo Burnett integrates Thai operations

ARC Worldwide provides customer-experience solutions and specialises in PR events, digital, customer-relationship management and retail marketing solutions. As the marketing services arm of Leo Burnett globally, Arc specializes in digital communications, direct and database marketing, promotions and shopper marketing

Black Pencil offers comprehensive branding services from strategic brand consultation and insight creation to client training workshops. Under the new organisation architecture, a new management structure was created.

On-Usa Lamliengphol, CEO of Leo Burnett Thailand, was named chairwoman of Leo Burnett Group in Thailand. She will be responsible for leading the management team and driving development and growth of the entire Leo Burnett Group in Thailand.

Somkiat Larptanunchaiwong was promoted from general manager to managing director of Leo Burnett Thailand. He will be in charge of both Leo Burnett Thailand and Black Pencil.

Ziebinski said that since he came to the region last June, he had grown quite optimistic about Asia-Pacific.

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The approved Financial Institution Business Act (FIBA) facilitates increase in foreign ownership in Thai foreign institutions. The Financial Institution Business Act (FIBA) became effective on 3 August 2008 as planned. The FIBA allows financial institutions to raise the foreign limit from 25 percent to 49 percent with permission from the BOT and foreign investors may own more than 49 percent equity stake in Thai banks with permission from the Ministry of Finance and recommendation by the BOT. The increase in foreign limit would encourage Thai banks to seek foreign strategic partners to strengthen the capital base, improve core banking business, IT platform, know-how and add inorganic growth to Thai banks.

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Leo Burnett integrates Thai operations

Most of the infrastructure development in Thailand has been responsive to demand rather than forward-looking. Availability and accessibility appear to no longer be a challenge. The next step for Thailand is to put more emphasis on quality of service delivery, management, and sound regulation.

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