Located in the heart of Bangkok, Thailand, Bumrungrad Hospital is an award-winning healthcare campus boasts many of Thailand’s top doctors, including physicians trained at Johns Hopkins, the Cleveland Clinic, Stanford, MD Anderson, and the Mayo Clinic. Over 200 have been US board-certified.
Established in 1980, Bumrungrad’s main facility now measures 1 million square feet and houses a 554-bed tertiary-care hospital, advanced imaging department, ISO-certified laboratory, clinical research center, and medical heliport.
The hospital offers 30 specialty centers and has the resources and capacity to meet all patient needs on one campus, within days rather than weeks. During the past decade, more than 3 million patients from 190 countries have traveled to Bumrungrad for its combination of medical quality, efficiency, value, and Thai hospitality, making it one of the world’s most popular destinations for medical travelers.
“With costs averaging 50-80% less than comparable treatments in the US and with a 90% satisfaction ranking in recent Gallup polls, it is easy to see why so many healthcare consumers are making the trek to Thailand,”
says Josef Woodman, author of Patients Beyond Borders. “I have personally been a patient at Bumrungrad International, and the experience is comparable to the best healthcare and service to be found in North America or Europe.”
Bumrungrad was the first hospital in Asia to receive Joint Commission International (JCI) accreditation (in 2002) and was reaccredited in 2005 and 2008. International medical coordinators, multilingual customer service staff, airport reception services, and a variety of ethnic food options are among the innovations Bumrungrad offers the international patient.
Patients Beyond Borders FOCUS ON: Bumrungrad International will provide healthcare consumers worldwide in-depth information on the hospital’s top specialties and doctors, achievements, accreditation, signature services, patient case studies, and travel information.
“We are gratified to be partnering with Patients Beyond Borders to produce this new digital-format publication,” says Kenneth Mays, senior director of Hospital Marketing and Business Development for Bumrungrad International. “Patients Beyond Borders is the bible for medical travelers, so it’s only natural that we should collaborate on this important resource for international patients who want to make smart and informed healthcare decisions.
FOCUS ON: Bumrungrad International will be accessible from a variety of sources, including the Patients Beyond Borders website, Bumrungrad’s website, Kindle, GoogleEditions and other eBook readers, iPhone and other mobile devices, medical, business, and reference libraries worldwide, and all popular social networks.
Original article here : http://www.prweb.com/releases/prweb2010/12/prweb8018768.htm
Medical Tourism in Thailand
With medical tourist arrivals for 2009 reaching approximately 1.4 million, the Tourism Authority of Thailand has set ambitious targets for future arrivals. As part of their overall marketing strategy, in order to achieve these targets, the new website is designed to bring together a whole range of information to assist prospective visitors.
Although Thailand ranks first in Asia in medical tourist numbers, surveys place it fifth when it comes to brand awareness and image. The TAT will use the new campaign to counter the increasingly strong presence in the market of rivals including Singapore, India, South Korea and Malaysia.