# Thailand Boosts Herbal SMEs to Tap Global Wellness Market

- Link: https://www.thailand-business-news.com/health/323058-thailand-boosts-herbal-smes-to-tap-global-wellness-market
- Published: 2026-08-16T03:51:08+07:00
- Author: PRD Thailand

**The “Herban Era” project, by DBD and OSMEP, supports Thai herbal SMEs, showcasing
over 50 products at the recent Herban Era Fest, addressing the growing global demand
for wellness products.**

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## Key Points

 *  The Department of Business Development (DBD) and the Office of Small and Medium
   Enterprises Promotion (OSMEP) are promoting Thai herbal SMEs through the “Herban
   Era” project, responding to the rising global demand for wellness products. A
   recent “Herban Era Fest” showcased over 50 SMEs offering diverse herbal products.
 *  DBD Deputy Director-General Sathaporn Ruamnaphaya noted the global herbal retail
   market could reach $66 billion this year and $80 billion by 2030. Thailand ranks
   11th globally and is a leader in the ASEAN region.
 *  Notable featured businesses include KindaFlex’s nano-herbal pain-relief spray,
   Hanara’s eco-friendly skincare line, and Plantae’s plant-based protein drinks.
   The initiative promotes modernizing traditional herbs through innovation and 
   branding. A second Herban Era Fest is planned for August 21-23 in Nonthaburi.

 The Department of Business Development (DBD), in cooperation with the Office of
Small and Medium Enterprises Promotion (OSMEP), is supporting Thai herbal SMEs through
the “Herban Era” project, as global demand for wellness and self-care products continues
to grow.

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The project recently held “Herban Era Fest,” showcasing products from more than 
50 Thai SMEs, including skincare, spa products, herbal fragrances, healthy food 
and beverages.

DBD Deputy Director-General Sathaporn Ruamnaphaya said the global herbal retail 
market is expected to reach around 66 billion US dollars this year and nearly 80
billion dollars by 2030. Thailand ranks 11th globally and among the top five in 
Asia, while holding the top position in ASEAN.

Featured businesses include KindaFlex, which produces a nano-herbal pain-relief 
spray; Hanara, a CICA-based skincare brand with refillable packaging; and Plantae,
which offers plant-based protein drinks.

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The initiative aims to help Thai entrepreneurs modernize traditional herbs through
innovation, branding and lifestyle-oriented products.

A second Herban Era Fest will take place from August 21 to 23 at Robinson Lifestyle
Ratchaphruek in Nonthaburi, offering another opportunity to explore innovative Thai
herbal and wellness products.

**Source** : [Thailand Boosts Herbal SMEs to Tap Global Wellness Market](https://thailand.prd.go.th/en/content/category/detail/id/52/iid/530381)