Connect with us

Health

Thailand’s Wellness tourism is up and coming

Wellness tourism market is valued at 320 billion baht in Thailand and ranked 13th in the world and 4th in Asia after China, Japan and India

Avatar

Published

on

Overall, the wellness industry can be classified into 2 groups of health services: internal and external care. Internal care includes advice on nutrition, fitness and mind-body, personalized preventive care, food supplements and alternative medicine. External care is commonly seen in beauty and anti-aging businesses, spa services as well as wellness tourism.

Wellness tourism is up and coming according to the world’s recent tourism trend

 

Highlight
  • As an important driver of Thailand’s tourism sector, wellness tourism is a star in tourism businesses with over 7% annual growth during 2013-2015. Its market is valued at 320 billion baht and ranked 13th in the world and 4th in Asia after China, Japan and India.
  • Thailand’s strength lies on its own resources that are perfectly fit with the trend on wellness tourism. These include nature, food, herbs, Thai traditional medicine, local sports, religions and tourism-friendly environment. In particular, high standard and quality in services give Thailand an important edge over other countries.
  • EIC sees that developments on new services can help raise competitiveness potential for businesses – for example, silent spa, spa for cancer patients and meditation studios. Such services aim to create new health-related experiences.
  • In fact, hotel businesses prove to be one of potential players to get into wellness tourism and cater their services towards different demand by various groups of tourists.

According to the forecast by the Global Wellness Institute (GWI), beauty and anti-aging businesses take up the largest share of 26% of the market in 2015. However, their share is likely to fall to 22% in 2020.

On the other hand, other services like fitness and mind-body advisory, personalized preventive care and wellness tourism are expected to grow from 19 trillion baht in 2015 to 27 trillion baht in 2020, an equivalent of 7% annual growth during 2015-2020 (Figure 1). This presents great opportunities for new integrated services in the health industry that have now gained popularity around the world.

With the trend of healthy lifestyle, wellness tourism incorporates both prevention and promotion of physical and mental health. Growth in wellness tourism is underpinned by 3 main factors. First, the rise of the middle class around the world means that people are spending more on tourism activities. Second, consumers all over the world are more health conscious as non-communicable diseases (NCDs) and work stress have shown to have a greater impact on health (Figure 2).

Lastly, the recent trend in tourism focuses more on new experiences at travel destinations. In comparison to traditional tourism, the outlook for tourism sector now puts a greater emphasis on wellness tourism. In fact, this market segment is expected to accompany growth in the market for medical tourism of around 16% per year during 2017-2020.

As consumers nowadays look for new experiences, businesses in wellness tourism must develop further to offer unique services.

For example, silent spa provided by a hotel group in Austria, the Vamed Vitality World, is located in a specially designed building that resembles a Christian monastery. The design is meant for guests to feel relaxed in a tranquil environment without any noise disturbances. This feature is very attractive for customers who wish not to be distracted by things around them. Designed by neurologists, on-demand meditation program at the Benjamin Hotel in New York allows guests to use its services anytime through the hotel’s internal phone system.

This service effectively meets the needs of business travelers looking to relieve stress. The Dream Reality Cinema in California has applied a scientific research on human’s dreams to formulate a business opportunity by making scenarios to stimulate happy dreams, mitigate sleeping problems, reduce stress, and motivate creativity and imagination. In addition, traditional health businesses such as spa have applied knowledge from health sciences to create new and unique services. For instance,…

Author: Pullawat Pitigraisorn

Source link

Advertisement
Comments

Health

Thai provinces implement strict measures to prevent Covid-19 outbreak

Thai provinces have implemented measures to prevent the Covid-19 outbreak spreading, closing places where people gather like hotels and beaches.

National News Bureau of Thailand

Published

on

The provinces have implemented intensive measures to prevent the Covid-19 outbreak spreading. They include spraying disinfectant, closing places where people gather and refraining from organizing events.

(more…)

Continue Reading

Health

Covid-19 infections could escalate to thousands in Thailand

Covid-19 patients in Thailand increased by 122 on Monday (March 23), taking the total to more than 700.

Bahar Karaman

Published

on

Coronavirus Asia

The number of those who will become infected with Covid-19 could soon escalate to thousands if people don’t strictly follow the social-distancing measure, a top government official warned today (March 23).

(more…)

Continue Reading

Health

Two Apps to monitor quarantined individuals in Thailand

Two mobile applications, namely “AOT Airports” and “SydeKick for ThaiFightCOVID”, can now be used to track quarantined passengers and people who are under home quarantine.

National News Bureau of Thailand

Published

on

The impact of COVID-19 on the tourism sector in Thailand is apparent. The number of passengers using Suvarnabhumi Airport has declined sharply, as many countries have closed their borders and airlines have suspended flights.

(more…)

Continue Reading

Must Read

Press Release

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 12,329 other subscribers

Upcoming Events

Mon 13
Fri 17

2nd International Conference on Nanomedicine and Nanotechnology

April 17 @ 9:00 am - April 18 @ 5:00 pm BMT
Jun 22

6th International Conference on Neuro-Oncology and Brain Tumor

June 22 @ 9:00 am - June 23 @ 6:00 pm BMT
Jul 20

40th Asia pacific nursing and medicare summit 2020

July 20 @ 9:00 am - July 21 @ 6:00 pm BMT
Aug 21

16th International Expo on Recycling and Waste Management

August 21 @ 8:00 am - August 22 @ 5:00 pm BMT

Trending