The Tourism Authority of Thailand showcased Thai culture at The Gypsy Travel Festival 2026 in Mumbai, targeting premium Indian travelers with interactive exhibits and performances, attracting over 5,500 attendees.
Key Points
- The Tourism Authority of Thailand (TAT) promoted Thai culture and travel at The Gypsy Travel Festival 2026 in Mumbai, targeting premium millennial and family travelers from India. The event, held on February 7-8, showcased Thailand alongside Sapporo City and Kenya, attracting a high-spending audience aged 25 to 45.
- Thailand’s pavilion, themed around the Songkran Festival, featured vivid visuals, cultural demonstrations like the Khon masked dance, traditional crafts, and Thai cooking. A luxury wellness agency also presented holiday packages, enhancing Thailand’s appeal.
- With over 5,500 attendees, the festival generated 4 million digital and outdoor impressions. A survey indicated strong interest in destinations like Bangkok and Phuket, with many planning trips to Thailand, highlighting potential growth in the Indian market.
The Tourism Authority of Thailand (TAT) recently promoted Thai culture and travel experiences at The Gypsy Travel Festival (TGTF) 2026 in Mumbai, seeking to boost Thailand’s appeal among premium millennial and family travelers from India. The effort was led by the TAT Mumbai Office and the ASEAN, South Asia, and South Pacific Market Division, under the direction of TAT Governor Thapanee Kiatphaibool, with support from Consul-General Donnawit Poolsawat and senior TAT executives. The festival was held from February 7 to 8 at Jio World Drive and attracted a large audience from a high-spending travel segment.
Thailand participated as one of three main destination partners, alongside Sapporo City and ANA of Japan, and Kenya. TGTF 2026 is Mumbai’s largest lifestyle travel festival, attracting mainly visitors aged 25 to 45 through exhibitions, discussions, workshops, and food and beverage showcases focused on international travel and lifestyle trends.
Thailand’s pavilion was presented under a Songkran Festival theme, using vivid visuals and interactive activities to introduce Thai traditions and seasonal travel experiences. Cultural demonstrations and performances included Khon masked dance, long-drum and Songkran dances, traditional handicrafts, Thai cooking demonstrations, interactive games, and photo opportunities inspired by Bo Sang umbrellas. A luxury and wellness travel agency also co-exhibited to promote special holiday packages in Thailand.
More than 5,500 people attended the festival, while promotional activities generated over four million impressions across digital platforms and outdoor media. A visitor survey showed strong interest in destinations such as Bangkok, Phuket, Krabi, Chiang Mai, and Samui, with beaches, food, and cultural festivals ranking as Thailand’s most recognized attractions. Many respondents said they plan to visit Thailand within the year, pointing to continued growth potential in the Indian market.
Source : TAT Showcases Thai Culture at Mumbai Travel Festival
