# TAT Launches “Thais Always Care” Campaign for Tourist Safety

- Link: https://www.thailand-business-news.com/japan/122091-tat-launches-thais-always-care-campaign-for-tourist-safety
- Published: 2024-01-15T11:26:56+07:00
- Author: Tourism Authority of Thailand

**“The Tourism Authority of Thailand launches ‘Thais Always Care’ campaign in collaboration
with other organizations to ensure tourists’ safety and enhance positive image.”**

The “Thais Always Care” online communication campaign was officially launched by
the Tourism Authority of Thailand (TAT) in collaboration with the Tourist Police
Bureau, Grab Taxi (Thailand), and Central Pattana (CPN) to ensure the safety and
welcome of tourists from around the world. The campaign aims to provide seamless
travel experiences for visitors to Thailand while also reinforcing the positive 
image of the country as a safe destination.

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## The ‘Land of CARE’ Concept

The campaign reflects Thailand’s renowned hospitality and warmth to visitors, showcasing
the country as a desirable destination for tourists. “CARE” stands for Compassion,
Assistant, Relief, and Elevate, encompassing the generosity of the Thai people and
their commitment to providing a safe and enjoyable travel experience for tourists.

## Safety Measures and Partnerships

Partners involved in the campaign have strengthened their safety measures and are
utilizing technology to ensure the safety of tourists in Thailand. This includes
installing CCTV cameras, implementing strict security checks at department stores,
and utilizing technology like the “POLICE I LERT U” application to offer emergency
assistance to international visitors. The campaign will also involve working with
international KOLs to enhance the positive image of Thailand’s tourism assets and
reinforce the country’s reputation as a safe destination.

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**Source** : [TAT rolls out ‘Thais Always Care’ online communication campaign](https://www.tatnews.org/2024/01/tat-rolls-out-thais-always-care-online-communication-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=tat-rolls-out-thais-always-care-online-communication-campaign&rand=55352)