# TAT Launches “Amazing Thailand Grand Tourism Year 2025” campaign for 2025

- Link: https://www.thailand-business-news.com/japan/151546-tat-launches-amazing-thailand-grand-tourism-year-2025-campaign-for-2025
- Published: 2024-07-17T10:28:52+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand (TAT) has initiated the “Amazing Thailand Grand
Tourism Year 2025,” aiming for a 7.5% increase in tourism revenue. The campaign 
will highlight “Thai Charms” and “Hidden Gem Cities,” with an emphasis on diverse
markets, domestic travel, and sustainable tourism practices.**

## Launch of “Amazing Thailand Grand Tourism Year 2025”

Bangkok, 15 July 2024 – The Tourism Authority of Thailand (TAT) announced the “Amazing
Thailand Grand Tourism Year” in its 2025 marketing plan, aimed at revitalizing Thai
tourism according to the government’s “IGNITE THAILAND’S TOURISM” vision. The announcement
was made during the TAT Strategic Direction for 2025 conference, presided over by
Thailand’s Minister of Tourism and Sports H.E. Mr. Sermsak Pongpanit. Key figures
from both public and private tourism sectors attended the event.

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## Strategic Focus on Tourism Growth

TAT Governor, Ms. Thapanee Kiatphaibool, emphasized TAT’s efforts to drive demand
and shape supply for a thriving tourism ecosystem in 2025. TAT targets a 7.5% increase
in tourism revenue, aiming for 39 million international visitors and 205 million
domestic trips. The year will highlight “Thai Charms” and “Hidden Gem Cities” to
promote travel across the country. City marketing will be used to evenly distribute
tourism income, reduce seasonality, and attract visitors through diverse must-do
activities.

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## Diverse Market Strategies

For international markets, TAT will focus on driving growth in 23 potential markets
and increasing flight routes. Special promotions will target new generation travellers
from short-haul regions like China and Japan, and luxury travellers from long-haul
markets like Europe and America. For Chinese tourists, the 50th-anniversary celebration
of Thai-Chinese relations will include special events and joint promotions. TAT’s
domestic strategy will boost spontaneous trips through events and local experiences,
all aligned with sustainable tourism goals and high-value tourism growth.

**Source** : [TAT’s marketing plan 2025 to ignite ‘Amazing Thailand Grand Tourism Year’](https://www.tatnews.org/2024/07/tats-marketing-plan-2025-to-ignite-amazing-thailand-grand-tourism-year/?utm_source=rss&utm_medium=rss&utm_campaign=tats-marketing-plan-2025-to-ignite-amazing-thailand-grand-tourism-year&rand=55352)