# Government Enhances Soft Power Through Creative Industry Initiative

- Link: https://www.thailand-business-news.com/lifestyle/206499-government-enhances-soft-power-through-creative-industry-initiative
- Published: 2025-04-16T16:44:00+07:00
- Author: Abhishek Prakash

Thailand’s government has launched several initiatives to enhance its soft power
by nurturing and promoting creative industries.

Recognizing the global influence of cultural exports, authorities are investing 
in sectors such as film, music, fashion, and digital arts to showcase the nation’s
talent and foster international collaboration. By supporting local creators and 
businesses, the government hopes to position Thailand as a hub for innovation and
creativity

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## Key Takeways

 * Over the past six months, Thailand has enhanced its soft power strategy, generating
   over 7 billion baht through promoting Thai creative industries. Supported by 
   the National Soft Power Strategy Committee and Commerce Minister Pichai Naripthaphan,
   sectors like books, games, fashion, film, and television have flourished in international
   markets including Japan and the U.S.
 * A significant rebranding of the Thai SELECT certification has been introduced,
   now featuring a four-tier rating system, recognizing premium culinary experiences
   as “Thai SELECT Three Stars.” The Ministry of Commerce plans to host Thailand‘s
   first international licensing expo for characters and content, while promoting
   Thai TV series and fashion globally.
 * The music industry benefits from a new policy allowing song copyrights as financial
   collateral, enabling better funding access for Thai artists. This move supports
   career advancement in international arenas, contributing to a sustainable creative
   economy and boosting the global recognition of Thai music.

Over the past six months, Thailand has significantly advanced its soft power strategy,**
generating over 7 billion baht in trade through promoting Thai creative industries
globally**. Commerce Minister Pichai Naripthaphan, part of the National Soft Power
Strategy Committee, highlighted progress in supporting sectors such as **books, 
games, fashion, film, and television**. Thai creators have tapped into new markets
and forged lasting business connections through international trade fairs and events
in Japan, South Korea, Singapore, Germany, and the USA.

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A notable initiative includes rebranding the Thai SELECT certification, which now
features a four-tier rating system, with “Thai SELECT Three Stars” **recognizing
premium culinary experiences**. The Ministry of Commerce is set to launch Thailand’s
first international licensing expo for characters and content, promoting **Thai 
TV series and fashion brands**. Additionally, **Thai designers will participate 
in global design festivals**, and GI-certified products will be showcased at the
Maha Songkran World Water Festival, spotlighting unique Thai goods. In music, a 
new policy enables Thai artists to use song copyrights as financial collateral, 
enhancing funding access and fostering a sustainable creative economy while boosting
Thai music’s international profile.

[Read More](https://thainews.prd.go.th/thainews/news/view/1003899/?bid=1)