The trick to building a polished LinkedIn profile that attracts potential employers and contacts and cements your professional reputation isn’t as mysterious or painstaking as you might imagine.

A spin through some of the site’s super-users might give you the impression that you should be linking personal blog entries, joining professional groups, participating in discussions, and otherwise devoting a significant amount of time to online networking. You certainly could (and depending on your line of work, you quite possibly should).

Linked In 6 Left

But the foundation of LinkedIn’s effectiveness as an online professional networking site — think of it as the business world’s version of Facebook — rests on making the most of your personal profile. Whether or not you choose to use all the extras, your profile needs to hit all the basics in a way that’s useful to people who are looking for your services. An incomplete profile is like a resume submitted on notebook paper — neither worth your time to put together nor an employer’s time to review.

via The 9 Secrets of a Stand-Out LinkedIn Profile – My Life Scoop.

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