Connect with us

Lifestyle

80% of population aged 25-34 in Thailand own smartphones

80% of population aged 25-34 in Thailand own smartphones, a survey by IPG Mediabrands revealed.

Avatar

Published

on

80% of population aged 25-34 in Thailand own smartphones, a survey by IPG Mediabrands revealed.

The leading global media holding company’s finding was from its online survey from May-July  with a sample size of 10,000 across 19 countries, of whom 500 respondents were in Thailand.

The survey focused on people with  ages of 25-34 which it called “millennials” (ages 18-34)  because of the importance of their spending behaviour. This group is said to have  high-potential purchasing power next year.

airportlink

These potential buyers were born and raised under a series of financial crises along with the technological revolution in the past decades, so the long recession had a profound impact on them.

Of the Thai participants, 50 per cent said they had their income reduced, while the global figure was 36 per cent.

About 79 per cent of the Thais confessed that they were worried about their personal financial situation, while the global average was lower at 72 per cent. About 29 per cent of Thai participants feared losing their jobs.

Although millennials appear to be more cautious about spending, they are smart consumers, as they appreciate spending money for products and brands that help improve their image and reflect their high social status.

This kind of consumer is able to switch brands and adapt to new products and technology. Brands should treat them with respect and as equals. Products and services should give them truth and authenticity.

Millennials are always connected with online communications to connect and share their stories.

According to the survey, 81 per cent of Thais own smartphones, which was higher than the global average of 45 per cent.

Technology has empowered millennials in their relationships.

Of Thai participants, 95 per cent said they used social media every day.

Today 33 million Thais spent 90 minutes per day on various platform of   social media (300% growth),  breaking down to 28 million on Facebook (35% growth), 1,600 million views of Top Channel  on YouTube ( 270% growth).

Thai viewers of You Tube  ranked  second in Asia Pacific while Thai users of Instagram  grew 240% to 1.5 users.

It said 64% of Thais use smartphone in social media communications.

Of the total 67 million Thai population, 27 million are Internet users, 28 million use social medias, 34.6 million use smart phones, and 4.7 million use tablets.

via Over 80% of Thais of 25-34 ages have smart phones – Thai PBS English News.

Marketing

The Combination of Good Graphics and Gameplay is Needed for Success in Gaming

If you compare a game from 20 years ago to now, the change is incredible. You probably wouldn’t want to play a game from 20 years ago with those graphics knowing the graphics embedded in new games.

Pr News and Yuan Fang

Published

on

Video games need a combination of great graphics within their gameplay to bring about success. Graphics are a representation of imagination in momentum.

Loading...
(more…)

Continue Reading

Lifestyle

Bangkok falls 19 places to 49th most expensive location worldwide

Locations reliant on international tourism have seen their rental markets hit especially hard during the pandemic, resulting in some major drops in the rankings. Bangkok has fallen 19 places to 49th, while Hanoi saw a similar drop of 12 places to 81st.

Olivier Languepin

Published

on

The decline of Bangkok reflects the severe impact of the Covid-19 pandemic on the rental market in the tourism-reliant Thai economy, according to ECA’s latest survey.

Loading...
(more…)

Continue Reading

Lifestyle

Thailand remains 54th in World Happiness Report’s ranking

As one would expect with lockdowns and physical distancing, the pandemic had a significant effect on workforce well-being. Falling unemployed during the pandemic is associated with a 12% drop in life satisfaction.

Olivier Languepin

Published

on

The 2021 World Happiness Report marks a sombre moment as COVID-19 continues to rage on a little more than a year since it was declared a pandemic by the WHO.

Loading...
(more…)

Continue Reading

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 14,066 other subscribers

Latest

Trending