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57% of Thai consumers shop online

About 56% of Thai respondents in a recent survey said they buy products online, saying it is so convenient, with the average shopping bill 500 to 1,000 baht

Aishwarya Gupta

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About 57% of respondents in a recent survey said they buy products online, saying it is so convenient, with the average shopping bill 500 to 1,000 baht, according to the Commerce Ministry.

In a survey of 4,653 people in Bangkok and provinces in June and July, 56.87% said they shopped online, said Somkiat Triratpan, director of the ministry’s Office of Trade Policy and Strategy.The most popular products were clothing, accessories and shoes.

Online fraud remains a big concern

The balance of the respondents,  43.13%, said they did not buy goods online because they were wary of fraud, and many in the provinces did not know how to use the internet.

Main reasons given for shopping online were the convenience with around-the-clock service, home delivery and the large selection offered.

The majority of respondents purchased products online once or twice a month.The average bill in each purchase was in the range of 501-1,000 baht. They liked to buy from domestic suppliers and preferred to transfer money to sellers’ accounts.

Source: Survey: 56% of Thai shoppers buy stuff online | Bangkok Post: news

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