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Wines produced in Thailand are gaining popularity

Boris Sullivan

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thai wine

Wines bottled and produced in Thailand gained popularity towards the end of the review period, thanks to better marketing and distribution. One of the leading producers of Thai wine, Siam Winery Co Ltd introduced several brands towards the end of the review period. These aim to offer good value and flavours that appeal to Thai consumers.

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thai wine

Euromonitor International's Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level.

It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

via Research Report: Wine – Thailand.

Wine in Thailand
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Local and International Factors Negatively Impact Alcoholic Drinks
Tax Rise Impacts Sales
Local Companies Dominate
Off-trade Sales Gaining Share As On-trade in Recession
Performance Expected To Pick Up After 2010
Key Trends and Developments
the Economic Recession Impacts Sales
Additional Anti-alcohol Regulations Further Reduce Consumption
Health Concerns Impact Consumer Choice
Tax Hike Again Impacts Sales
Specialist Retailers
Summary 1 Leading Specialist Retailers 2008
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2008-2010
Market Background
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2009 – Leo
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2009 – Monsoon Valley
Table 5 Selling Margin of a Typical Imported Wine Brand 2009 – Jacob’s Creek
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2009 – Ruang Kao
Table 7 Selling Margin of a Typical Imported Spirits Brand 2009 – 100 Pipers
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
Market Data
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Definitions
Summary 3 Research Sources
Ambrose Wine Ltd
Strategic Direction
Key Facts
Summary 4 Ambrose Wine Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Ambrose Wine Ltd: Competitive Position 2008
Boon Rawd Brewery Co Ltd
Strategic Direction
Key Facts
Summary 6 Boon Rawd Brewery Co Ltd: Key Facts
Summary 7 Boon Rawd Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 8 Boon Rawd Brewery Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 9 Boon Rawd Brewery Co Ltd: Competitive Position 2008
Regency Thai Co Ltd
Strategic Direction
Key Facts
Summary 10 Regency Thai Co Ltd: Key Facts
Company Background
Production
Summary 11 Regency Thai Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 12 Regency Thai Co Ltd: Competitive Position 2008
Thai Asia Pacific Brewery Co Ltd
Strategic Direction
Key Facts
Summary 13 Thai Asia Pacific Brewery Co Ltd: Key Facts
Company Background
Production
Summary 14 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2006
Competitive Positioning
Summary 15 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2008
Wine Connection Ltd
Strategic Direction
Key Facts
Summary 16 Wine connection Ltd: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Published Data Comparisons
Table 24 Sales of Wine by Subsector: Total Volume 2004-2009
Table 25 Sales of Wine by Subsector: Total Value 2004-2009
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 27 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 28 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 29 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 31 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2009
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2009
Table 34 Volume Sales of Still Rose Wine by Price Segment 2004-2009
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2009
Table 38 Sales of Still Rose Wine by Grape/Varietal Type 2004-2009
Table 39 Sales of Still Red Wine by Quality Classification 2004-2009
Table 40 Sales of Still White Wine by Quality Classification 2004-2009
Table 41 Sales of Still Rose Wine by Quality Classification 2004-2009
Table 42 Wine Production, Imports and Exports: Total Volume 2003-2008
Table 43 Wine Exports by Country of Destination: Total Volume 2003-2008
Table 44 Wine Exports by Country of Destination: Total Value 2003-2008
Table 45 Wine Imports by Country of Origin: Total Volume 2003-2008
Table 46 Wine Imports by Country of Origin: Total Value 2003-2008
Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
Table 49 Brand Shares of Still Light Grape Wine 2006-2009
Table 50 Company Shares of Champagne by National Brand Owner 2005-2009
Table 51 Company Shares of Champagne by Global Brand Owner 2005-2009
Table 52 Brand Shares of Champagne 2006-2009
Table 53 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
Table 54 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
Table 55 Brand Shares of Fortified Wine and Vermouth 2006-2009
Table 56 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 57 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 58 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 59 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014

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