Mobile phone business has been lucrative with the fast-moving high-tech sector. Consumers at present do have higher demand for smarter mobile phones since they want their gadgets to be versatile in many aspects with multi-functions. Smart phone market therefore is expected to grow even stronger and wider upon the more advanced technology.

According to Kasikorn Research Centre (KResearch), consumers now want their mobile phones to have easy and convenient access to social networks and multi-media functions. Mobile phones hence have been developed further to meet with the demands, especially smart phones, which are now very popular among thai consumers.

3G mobiles iphone smartphones
KResearch expected that the smart phone market will grow by 31.7-38.8% in this year with the total market value of 32.789-34.544 billion baht.

Based on a survey by KResearch, 50.4% of consumers in Bangkok own smart phones. 56% of people answering the questionnaire, whose ages are between 20 to 24 years old or those who just start working, have smart phones in possession.

Although smart phone ownership in Thailand’s capital is relatively high, most of the people answering the questionnaire in all age groups have no smart phones at present. However, 50% of them do plan to have the device in the future.

It can be concluded that smart phone demand in the market is still high, and the business still has plenty of room to grow further, from both people who have not had smart phones and those who already have smart phones but want to change to models with higher capacity.

In addition, most of the respondents at present use mobile phones with several functions from taking photo, using multi-media and connecting to the internet, including Edge, Wi-Fi and 3G. This can reflect that people now want to use mobile devices with various functions.

via Special Report: Booming Smart Phone Market : National News Bureau of Thailand.

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Reducing ASEAN’s food import dependency

While ASEAN’s staple food is rice, there has been increased demand for wheat, soybean and maize over the past decade — an increase that ASEAN production cannot meet.

Thailand’s Online Gambling Industry Size in 2022

Many Asian countries have already decriminalized casino gaming, like Singapore, Philippines, Cambodia end Malaysia, and trends suggest that Thailand may follow suit. Until then, Thai residents have to travel to countries that permit online gambling, like neighbouring Cambodia, or play online casino games on offshore casinos.