Connect with us

Markets

Zynga seeks to expand offline branding

The San Francisco-based company has begun signing offline branding deals with everything from toy-makers to apparel retailers to television studios. It’s unclear if the company hopes such efforts will generate significant revenue, but it certainly believes that its brands can have life beyond desktops and mobile devices.

Avatar

Published

on

FORTUNE – Zynga (ZNGA) has made billions of dollars by digitizing “physical” games like poker and Scrabble. Now it’s looking to complete the circle.

The San Francisco-based company has begun signing offline branding deals with everything from toy-makers to apparel retailers to television studios. It’s unclear if the company hopes such efforts will generate significant revenue, but it certainly believes that its brands can have life beyond desktops and mobile devices.

“Our aspiration is to lower the bar between the virtual and physical worlds,” explains Jeff Karp, Zynga’s chief marketing and revenue officer. “We’re thinking a lot about how what you do with our brands offline and affect what you do with them online, and vice versa.”

Zynga’s first major foray into the physical world came in May 2010, when it created cross-promotional campaigns with 7-Eleven. But that was mostly just putting logos on Big Gulps. Then, last December, it offered a series of FarmVille-inspired plush toys for sale at Best Buy (BBY). Kind of following the Rovio-Angry Birds playbook. Then came an announced partnership with American Express (AXP) — which remains in the early stages — whereby card users could use reward points to obtain virtual goods in Zynga games.

What’s happening now, however, may ring a bit truer to the company’s gaming DNA.

For example, take the company’s recently-announced deal to create a Draw Something game show, in partnership with Ryan Seacrest Productions. The show still has not yet shot its pilot — yet alone had it picked up — but I get the sense that this won’t be just an updated version of Win, Lose or Draw

 

Comments

Markets

Thai Mango growers complain of low prices and fewer exports

Because of the global COVID-19 pandemic, their mangoes are not being exported, due to fewer buyers, and their prices have plunged to between 10 and 20 baht per kilogram, depending on size.

Avatar

Published

on

Mango orchard owners in Thailand’s northern province of Phitsanuloke are seeking help from the provincial administration to promote the sale of their sweet fruit, particularly Barracuda Mango variety.

Loading...
(more…)

Continue Reading

Investment

Foreigners’ Participation in Thai Listed Companies explained

Special vehicles have been created to facilitate foreign investors so that they are able to invest in Thai
securities flexibly and conveniently.

Boris Sullivan

Published

on

Similar to foreign business laws existing in most Asian countries, Thai laws have imposed restrictions on foreign ownership of Thai companies.

Loading...
(more…)

Continue Reading

Lifestyle

Global Gaming Expo Asia Overview

This event is a must for anyone involved in the Asian gaming industry: an overwhelming 95% of Asian casino and sportsbook operators attend G2E Asia to present their products

Pr News

Published

on

G2E Asia – an abbreviation for Global Gaming Expo Asia – is a renowned iGaming event and entertainment business hub where companies from all over the globe come to exhibit their latest products and innovations.

Loading...
(more…)

Continue Reading

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 14,079 other subscribers

Latest

Trending