# Retailers revamp products and embrace trade-ins to attract customers impacted by soaring gold prices

- Link: https://www.thailand-business-news.com/markets/commodities/276176-retailers-revamp-products-and-embrace-trade-ins-to-attract-customers-impacted-by-soaring-gold-prices
- Published: 2026-01-05T09:50:00+07:00
- Author: Thai Video News

**Gold retailers are updating designs and increasing trade-ins to attract customers
amid record-high gold prices in 2025, which led to a decline in jewelry sales. Despite
weaker sales, gold investments remain robust, with analysts predicting prices will
stay high. The focus shifts toward investment opportunities even as retail demand
struggles.

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### Gold Market Trends in Singapore

Gold sales in Singapore declined by 8% in volume during the third quarter of last
year, as retail jewelry demand weakened. Despite this, investment in gold surged,
with purchases of gold bars and coins increasing by 47%, driven by buyers seeking
to preserve wealth amidst soaring prices. The rally was fueled by a 60% increase
in gold prices last year, prompting consumers to favor gold as a store of value 
over jewelry.

### Changing Consumer Preferences

Retailers report softer festive demand partly due to higher gold prices and increased
price sensitivity among consumers. Many older shoppers are opting for lighter jewelry
or selling existing pieces to profit from market conditions. To adapt, jewelers 
are introducing more affordable, lighter designs such as necklaces and bracelets
under 3 grams, moving away from traditional, heavier gold chains.

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### Outlook for Gold Investment

Experts believe gold will remain a favored safe haven due to its historical resilience
during market instability or crises. While prices are expected to stay high, growth
may slow. Retailers now face the challenge of balancing affordability with appeal,
as gold increasingly shifts from jewelry to a primary investment asset in a volatile
economic landscape.

[source](https://www.youtube.com/watch?v=ppVXJTNUQEc)