# ASEAN Statement Calls on Nations to Safeguard Journalism Against Artificial Intelligence

- Link: https://www.thailand-business-news.com/medias/333616-asean-statement-calls-on-nations-to-safeguard-journalism-against-artificial-intelligence
- Published: 2026-10-16T02:45:00+07:00
- Author: Jessica Lee

Media and intellectual property leaders from Southeast Asian nations convened in
Bali on October 10, 2026, to adopt the ASEAN Joint Declaration, addressing threats
to journalism from digital platforms and artificial intelligence. The agreement 
establishes four commitments: recognizing journalism’s economic value, strengthening
copyright frameworks, ensuring trade justice for digital platform use, and fostering
regional cooperation.

The declaration targets unauthorized content aggregation, scraping, and AI data 
mining without compensation, which threaten journalists’ earnings and content quality.
Member countries will develop national regulatory roadmaps, including cross-border
takedown mechanisms, collective licensing schemes, AI compensation frameworks, and
digital watermarking, while pursuing coordinated regional approaches to sustainable
digital information ecosystems.

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ASEAN media leaders in Bali adopted a Joint Declaration protecting journalistic 
works amid digital disruption and AI threats. The agreement commits to recognizing
journalism’s economic value, strengthening copyright frameworks, ensuring trade 
justice for digital platforms, and fostering regional cooperation. Member countries
will develop regulatory roadmaps addressing unauthorized content use, aggregation,
and AI data sourcing without compensation.

## Key Points

### ASEAN Joint Declaration Summary

• **Key Agreement**: ASEAN media and intellectual property leaders adopted the ASEAN
Joint Declaration to protect journalistic works from unauthorized use by digital
platforms and AI, establishing four commitments: recognizing journalistic value,
strengthening copyright frameworks, ensuring trade justice, and promoting regional
cooperation.

• **Core Issues Addressed**: The declaration targets rampant content aggregation,
scraping, and AI data mining without permission or compensation, threatening journalists’
economic rights and journalism quality while undermining public access to accurate
information.

• **Implementation Plans**: ASEAN countries will develop regulatory roadmaps including
cross-border takedown mechanisms, collective licensing schemes, AI compensation 
frameworks, and content origin marking technologies like digital watermarking.

### ASEAN Joint Declaration: Protecting Journalism in the Digital Age

**Regional Agreement and Core Purpose**

On October 10, 2026, **media figures and intellectual property stakeholders from
Southeast Asia convened in Bali to establish the ASEAN Joint Declaration**, a landmark
agreement addressing threats to journalism sustainability. The declaration responds
directly to disruptions caused by digital platforms and artificial intelligence,
recognizing that **protecting journalistic works is fundamentally about upholding
democracy and serving the public good**, not merely pursuing commercial interests.
Indonesian Press Council Chairman Komaruddin Hidayat emphasized this collective 
responsibility during the announcement, positioning the agreement as essential for
preserving journalism’s role as a pillar of democratic society.

**Four Strategic Commitments**

The declaration encompasses **four critical joint commitments designed to create
a sustainable media ecosystem**. First, it recognizes journalistic work as valuable
intellectual creation with full economic value. Second, it strengthens legal frameworks
by promoting effective national copyright protections while preserving public access
to information. Third, it advocates for trade justice through fair regulations governing
digital platform use and commercial agreements involving journalistic content. Finally,
it promotes regional cooperation through dialogue and collective negotiation mechanisms.
These commitments represent a comprehensive approach to addressing unauthorized 
content usage by digital platforms and AI systems.

---

### Implementation Challenges and Regional Perspectives

**Regulatory Framework Development**

The meeting addressed **rampant practices of content aggregation, crawling, and 
scraping by digital platforms without permission or compensation**, which threaten
both journalist earnings and journalism quality. Indonesian Vice Chairman Totok 
Suryanto highlighted gaps in existing protections, noting that current regulations
operate outside copyright frameworks and lack specific intellectual property bases
for journalists. **Each ASEAN member country must immediately prepare regulatory
roadmaps** to implement adaptive copyright protection regimes. This coordinated 
approach aims to systematically regulate unauthorized content usage through enforceable
intellectual property mechanisms.

**Diverse Regional Solutions and Initiatives**

ASEAN nations propose varied implementation strategies reflecting different contexts.
Laotian representative Phontham Visapra suggested **fast-track cross-border takedown
mechanisms, collective licensing schemes for AI training, and digital watermarking
technologies**. Thailand’s chairman emphasized distinguishing between original expression
and factual content, noting that Thailand is negotiating initiatives with Google
including media worker training and revenue-sharing opportunities. These diverse
approaches demonstrate ASEAN’s commitment to balancing journalist protection with
practical digital economy integration while respecting regional differences.

---

### Regional Cooperation and Future Implications

**Collective Action Against AI Challenges**

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Indonesian Ministry of Law Director General Hermansyah Siregar emphasized that **
AI-related challenges cannot be resolved by individual countries**, requiring shared
regional vision and commitment. This declaration represents a **significant milestone
establishing fair and sustainable digital information ecosystems** where content
creators, distributors, and technology developers respect mutual contributions and
legal responsibilities. The meeting’s urgency reflects recognition that unregulated
unauthorized content usage threatens not only journalist compensation but also public
access to accurate information and overall journalism quality.

**Toward Sustainable Implementation**

The ASEAN Joint Declaration establishes a framework for coordinated intellectual
property protection across member states, moving beyond individual national efforts.
By combining regulatory development, collective negotiation mechanisms, and technological
solutions like digital watermarking, ASEAN addresses both immediate copyright infringement
issues and long-term sustainable journalism funding. **This regional cooperation
model provides a template for addressing digital disruption while protecting journalism’s
democratic function**, ensuring journalists receive proper compensation and recognition
for their intellectual contributions in an increasingly AI-driven media landscape.

**Source** : [ASEAN Declaration Urges States to Protect Press from AI](https://www.kompas.id/artikel/asean-declaration-urges-countries-to-protect-the-press-from-ai%3Fopen_from%3DEnglish_Page)
