There’s no denying the power of a viral video. The Dollar Shave Club is now a legendary example with more than 9 millions views on You Tube.
The Dollar Shave Club is now a legendary example. The company, which sells $1 razors, made a low-budget video that went so viral it crashed the company’s website almost immediately after its released. Currently with more than 9.6 million views, the ad’s deadpan humor put the company on the map and led to $10 million in venture Capital funding.
“The intensity of the psychological response people feel when they see the ad,” Jones said, “and the strength of the social motivation — the reason that they have to share.”
If a brand can make someone feel something really strongly (whether that feeling is overwhelmingly positive or negative) then that will give them a good reason to pass it on.
Thailand’s Vaccine Strategy: What went wrong?
Questions are being asked, and not answered, over the decision to rely almost entirely on Siam Bioscience, a local, palace-owned company with no experience of making vaccines, for the country’s vaccine needs, until an unseemly scramble began this year to procure alternatives.
Last year Thailand won worldwide praise for its effective measures to contain COVID-19. This year the government is facing growing public outrage over the failure to control new covid outbreaks, and the slow acquisition of vaccines.(more…)
Thai economy in the pandemic era: can it ever be the same?
What is the way forward for Thailand, and how strong is the case for a radical overhaul of economic and development policies?
Forecasts for Thai economic growth this year have been widely slashed to less than 2%, some much lower, reflecting growing gloom about the trajectory of an economy battling the third wave of COVID-19 and resulting lockdowns and social distancing measures.(more…)
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