Connect with us

Facebook

Facebook message for struggling publishers : if you’re failing it’s probably your fault

“If you are a publisher who feels like Facebook is not good for your business, you shouldn’t be on Facebook,” company executive Campbell Brown said in February

Avatar

Published

on

It’s been a rocky year in Facebook and publisher relations, if you’re failing it’s probably your fault

Speaking at a panel at South by Southwest, Facebook’s head of news products, Alex Hardiman, had some strong words for critics who say the company’s recent News Feed algorithm change is hurting publishers.

In response to a question about digital publisher Little Things, whose CEO blamed Facebook’s News Feed algorithm after the company shut down, Hardiman said “there’s a reason certain publishers don’t do well on Facebook.”

“I don’t think that that’s true. I think that when we look at publishers who are not doing well, most likely, it’s because they are abusing the system in some way. Their content might be sensationalist, it could be misleading, it could be triggering ad farm warnings. There’s a reason for certain publishers that they don’t do well on Facebook.”

In other words: it’s not us, it’s your bad content.

This came after Hardiman also acknowledged that Facebook’s previous News Feed algorithm reinforced much of the behavior it’s now trying to combat,…

“I think we need each other. We need them for the traffic; they need us for the content,” he told the Wall Street Journal at the time. However, Facebook has recently become pretty brutal when it comes to publisher complaints.

“If you are a publisher who feels like Facebook is not good for your business, you shouldn’t be on Facebook,” company executive Campbell Brown said in February during an onstage grilling at Recode’s Code Media conference.

Read the complete story here

Comments

Facebook

Facebook unplugs Thai military propaganda

Aishwarya Gupta

Published

on

Facebook said it deleted accounts intended for targeted audiences in the southern provinces of Thailand, where Muslim insurgent groups fight with the Thai military.

Loading...
(more…)

Continue Reading

Ecommerce

Retail in the age of social media

E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.

Avatar

Published

on

Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.

Loading...
(more…)

Continue Reading

Facebook

Burma: Facebook blamed for its role in the Rohingya genocide

It took Facebook a year to take concrete measures to rein in the appalling online hate machine that contributed to the systematic of massacre of Rohingyas initiated by Myanmar’s armed forces on 25 August 2017.

Boris Sullivan

Published

on

Welcoming Facebook’s announcement that it has finally closed the accounts of senior military officers in Myanmar who had been blamed for the ethnic cleansing of the country’s Rohingya Muslim minority, Reporters Without Borders (RSF) calls on the social networking giant to act transparently in future. (more…)

Loading...
Continue Reading

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 13,973 other subscribers

Latest

Trending