# TikTok Announces Strategic Long-Term Investment in Thailand

- Link: https://www.thailand-business-news.com/national/284562-tiktok-announces-strategic-long-term-investment-in-thailand
- Published: 2026-02-10T07:35:00+07:00
- Author: PRD Thailand

**Deputy PM Ekniti Nitithanprapas highlighted TikTok’s long-term investment plans
in Thailand, valued at over 270 billion baht, focusing on digital infrastructure,
SME support, and positioning Thailand as a regional content hub.**

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## Key Points

 * Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas highlighted 
   Thailand’s participation in the World Economic Forum 2026, enhancing investor
   confidence, particularly with TikTok’s long-term investment plans exceeding 270
   billion baht.
 * Discussions in Davos between Ekniti and TikTok executives focused on digital 
   infrastructure investments, support for the digital and AI economy, and opportunities
   for Thai entrepreneurs on the platform.
 * TikTok aims to position Thailand as a regional hub for content development and
   improve market access for small and medium-sized enterprises while also cooperating
   on consumer protection and financial literacy initiatives.

Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas said Thailand’s
participation in the World Economic Forum Annual Meeting 2026 in Davos helped sustain
investor confidence, with TikTok confirming plans for long-term investment in the
country.

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Ekniti said he and the Board of Investment’s secretary-general met TikTok executives
in Davos to discuss the company’s operations and future direction in Thailand. The
talks covered digital infrastructure investment, support for the digital and AI 
economy, and expanded opportunities for Thai entrepreneurs using the platform.

TikTok confirmed long-term investment plans in Thailand valued at more than 270 
billion baht and outlined proposals to support small and medium-sized enterprises
by improving market access and income generation. The company also discussed positioning
Thailand as a regional base for content development and related digital services.

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Operated by ByteDance, TikTok has a large global and ASEAN user base and established
its Thai subsidiary in 2021 as a regional operating office under BOI promotion. 
It later received approval for major data hosting operations to support regional
services. Discussions also covered cooperation on consumer protection, financial
literacy, and online fraud prevention, as well as preparations linked to Thailand’s
hosting of the IMF–World Bank Annual Meetings this year.

**Source** : [TikTok Confirms Long-Term Investment in Thailand](https://thailand.prd.go.th/en/content/category/detail/id/52/iid/473370)