The Tourism Authority of Thailand hosted a reception for Bhutan’s delegation to enhance tourism ties. Focused on sustainable cooperation, they discussed tourism data exchange and joint marketing strategies to attract more visitors.
Key Points
- The Tourism Authority of Thailand hosted a reception on June 23, 2026, for a delegation from Bhutan to strengthen tourism relations under the “Two Kingdoms, One Destination” concept, guided by TAT Governor Thapanee Kiatphaibool.
- Key discussions included exchanging tourism data, sustainable tourism policies, travel connectivity, and joint marketing strategies, aiming to enhance the mutual potential for attracting visitors to both nations.
- The Bhutanese delegation explored the Jim Thompson House, experiencing Thai art and culture, which showcases Thailand’s identity. This partnership is expected to generate economic value and promote sustainable tourism growth between Thailand and Bhutan.
The Tourism Authority of Thailand hosted a reception for a high-level delegation from the Kingdom of Bhutan to strengthen bilateral tourism relations and promote sustainable cooperation under the “Two Kingdoms, One Destination” concept.
On June 23, 2026, TAT Governor Thapanee Kiatphaibool and senior executives welcomed H.E. Lyonpo Namgyal Dorji, Minister of Industry, Commerce and Employment of Bhutan, alongside government representatives, in Bangkok.
The reception builds on an existing memorandum of understanding and the close working relationship between the two nations. Discussions focused on exchanging tourism data, sharing policy perspectives on sustainable tourism development, enhancing travel connectivity, and advancing joint marketing strategies. These efforts aim to increase the long-term potential for attracting tourists to both countries.
During the visit, the Bhutanese delegation toured the Jim Thompson House to experience Thai art and culture. The tour highlighted the history of Thai silk, traditional architecture, and cultural heritage, showcasing Thailand’s identity to the international community.
This partnership marks a significant step in deepening ties between Thailand and Bhutan. The continued exchange of tourists is expected to generate mutual economic value and foster sustainable tourism growth for both nations.
Source : TAT Advances Thailand-Bhutan Tourism Ties Under Two Kingdoms, One Destination
