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Facebook drives Globalization for Individuals and SME

The biggest of online platforms have grown to a scale never before seen, and their users are increasingly international.

Boris Sullivan

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Globalization was once driven almost exclusively by the world’s governments, large multinational corporations, and major financial institutions.

But now—thanks to digital platforms with global reach—artisans, entrepreneurs, app developers, freelancers, small businesses, and even individuals can participate directly.

New research from the McKinsey Global Institute (MGI) uses novel data to analyze the extent of the connections and their economic impact.

The biggest of these online platforms have grown to a scale never before seen, and their users are increasingly international.

Individuals from Canada to Cameroon can forge their own global connections, whether for business, personal ties, entertainment, education, or simple curiosity about the world beyond their own borders.

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MGI analysis of international ties on Facebook, Twitter, LinkedIn, and WeChat shows that some 900 million people have at least one international connection on social-media platforms (even adjusting for overlap between their users).

More than 12 percent of Facebook friendships are between people living in different countries, and half of active Facebook users have at least one cross-border friend—a threefold increase from 2014.

“Southeast Asia is a dynamic mobile first region, and the fastest growing for Facebook. Connecting the more than 241 million people in Southeast Asia to the friends and family, businesses and moments that matter to them is at the core of everything we do. We are committed to investing in resources and expertise to help our partners in Southeast Asia grow and achieve measurable business results,”

said Kenneth Bishop, Managing Director, Southeast Asia, Facebook.

People in SEA are actively engaged with the businesses on Facebook that matter to them.

  • Nearly 2X as many Thais and 2X as many Singaporeans send Facebook messages to businesses each month (compared to the global average)
  • Malaysians send nearly 50% more Facebook messages to businesses each month (compared to the global average)

Facebook recently announced a new milestone with 3 million active advertisers on Facebook, a number that has grown 50% in one year. A large part of that growth is being driven by advertisers in SEA who are moving beyond traditional advertising channels to reach the region’s mobile first consumers.
Source: Globalization for the little guy | McKinsey & Company

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Ecommerce

Retail in the age of social media

E-commerce is becoming easier and faster, making it increasingly popular. Recently, Instagram introduced a shopping feature that allows users to purchase products within the app.

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Social media is transforming retail and expanding the e-commerce world. It goes without saying that the presence of social media in any retail store is critical to its marketing and sales reach.

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Facebook

Burma: Facebook blamed for its role in the Rohingya genocide

It took Facebook a year to take concrete measures to rein in the appalling online hate machine that contributed to the systematic of massacre of Rohingyas initiated by Myanmar’s armed forces on 25 August 2017.

Boris Sullivan

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Welcoming Facebook’s announcement that it has finally closed the accounts of senior military officers in Myanmar who had been blamed for the ethnic cleansing of the country’s Rohingya Muslim minority, Reporters Without Borders (RSF) calls on the social networking giant to act transparently in future. (more…)

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Facebook

CNN Travel Facebook Poll lists seven Thai dishes among World’s 50 Best Foods

CNN Travel readers list seven Thai dishes among World’s 50 Best Foods on its Facebook poll. The list is a reformatted and republished version of the original article published in 2011.

Daniel Lorenzzo

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The latest CNN Travel World’s 50 Best Foods list was compiled based on the votes of 35,000 readers via a Facebook poll. The seven Thai dishes in the list are Tom Yum Kung in fourth place, Phat Thai (fifth), Som Tam Papaya Salad (sixth), Massaman Curry (10th), Green Curry (19th), Chicken Fried Rice (24th) and Mu Nam Tok or spicy minced pork salad (36th). (more…)

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