# ACTIVATE EXPANDS DOWN UNDER WITH FIRST AUSTRALIAN LOCATION IN MELBOURNE

- Link: https://www.thailand-business-news.com/pr-news/activate-expands-down-under-with-first-australian-location-in-melbourne
- Published: 2026-09-10T20:22:00+07:00
- Author: PR Newswire

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WINNIPEG, MB, Sept. 10, 2026 /PRNewswire/ — Activate, North America’s fastest-growing
entertainment experience and the original creator of active gaming, is expanding
into Australia, with its first location set to open in Melbourne in early 2027.

Activate Melbourne (Highpoint) will open at Highpoint Shopping Centre, next to HOYTS
Cinema in Maribyrnong, Victoria, marking the brand’s official entry into the Australian
market and bringing the original active gaming experience to Australian Players.

The venue will feature 12 immersive game rooms with more than 800 levels of challenges.
RFID technology tracks each Player across rooms, allowing guests to level up, unlock
achievements and earn Next Level Rewards. Each room features fast-paced physical
and mental challenges that test speed, coordination and problem-solving, with teams
of two to five taking on the games together.

Players can experience fan-favorite games including Mega Grid, Mega Laser, Strike
and Hide, while also competing on a global stage through Activate Global League 
and the annual Tournament of Champions. With Players and teams competing across 
locations around the world, Activate has built a global community centered on competition
and connection.

"As we continue our global expansion, Australia feels like a natural next step,"**
said** **Adam Schmidt, Co-Founder and CEO of Activate**. "We’re excited to bring
what we’ve built in Canada to Australia and introduce a new community of Players
to the games, technology and energy that make Activate unique."

Today, Activate operates more than 80 locations worldwide. Designed, engineered 
and manufactured in Winnipeg, the company has redefined in-person entertainment 
by combining technology with live-action gaming experiences. The Melbourne location
marks Activate’s entry into Australia and is the first of several planned openings
across the country.

As Activate prepares for its Melbourne opening, the company is building its local
team and recruiting for a range of positions. Those interested in joining Activate
can learn more and view available opportunities. Visit [Playactivate.au/careers](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4770782-1&h=224265374&u=https%3A%2F%2Fplayactivate.au%2Fcareers&a=Playactivate.au%2Fcareers).

Enter the game. Visit [**Playactivate.au**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4770782-1&h=3320840224&u=http%3A%2F%2Fplayactivate.au%2F&a=Playactivate.au)**.**

**ABOUT ACTIVATE**

The games await. Behind every door, you’ll need your reflexes, your wits, and your
friends to beat them. Play against the room or against each other–it’s easy to play
but hard to beat. Welcome to Activate. Headquartered in Winnipeg, Canada, Activate
is North America’s fastest-growing entertainment experience with more than 80 locations
across Canada, the U.S., Denmark, Germany, France, Finland, Malaysia, Mexico, Norway,
Sweden, the U.K., and the U.A.E.

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