# Agoda Reveals South Korean Family Travel Trends for the Year-End Holiday Season

- Link: https://www.thailand-business-news.com/pr-news/agoda-reveals-south-korean-family-travel-trends-for-the-year-end-holiday-season
- Published: 2026-10-30T09:00:00+07:00
- Author: PR Newswire

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_– Phu Quoc, Fukuoka, Osaka, Nha Trang, Tokyo, Da Nang, Okinawa, Cebu, Sapporo and
Chiang Mai topped international searches, __while Jeju, Busan, Gyeongju, Sokcho,
Incheon, Gangneung, Yeosu, Pyeongchang and Jeongseon led domestic destinations_

SEOUL, South Korea, Oct. 30, 2026 /PRNewswire/ — As the year-end holiday season 
approaches, families are beginning to plan getaways to make the most of the winter
break. Reflecting this seasonal travel demand, digital travel platform Agoda has
unveiled its latest insights on the international and domestic destinations drawing
the most interest from families traveling with children.

**Families look to Japan and Vietnam for end-of-year escapes**

Agoda’s data reveals that South Korean families are most interested in exploring
destinations in nearby Japan and Southeast Asia – particularly Vietnam – during 
the winter months, according to accommodation searches made on Agoda by South Korean
travelers with at least one child for check-ins between November 2026 and January
2027. Phu Quoc (Vietnam) emerged as the top choice for overseas travel this winter
season, followed by Fukuoka (Japan) in second place, and Osaka (Japan) in third.
Nha Trang (Vietnam), Tokyo (Japan), Da Nang (Vietnam), Okinawa (Japan), Cebu (Philippines),
Sapporo (Japan) and Chiang Mai (Thailand) complete the top ten.

**Phu Quoc** saw accommodation searches rise 33% year on year, moving up four places
from last year to claim the top spot. With the dry season beginning in November,
the island offers favorable weather for families to enjoy a wide range of activities,
from island-hopping tours, snorkeling and parasailing to exploring night markets,
theme parks and safaris.

Japanese destinations also continue to be popular among South Korean travelers, 
with five cities making the top ten international destinations. **Fukuoka **ranked
second, climbing four places from last year, with accommodation searches increasing
61%. Easily accessible from South Korea, Fukuoka is a convenient choice for families
traveling with children. The city offers a variety of family-friendly attractions,
including LaLaport Fukuoka, one of the largest shopping malls with a game center,
the Fukuoka Anpanman Children’s Museum and Marine World Uminonakamichi.

**Osaka **retained its third-place ranking from last year, with accommodation searches
increasing 8%. With Trinity Airways set to launch a new daily Incheon–Kobe route
from December 18, access to the Kansai region is expected to become even more convenient
for South Korean travelers during the upcoming holiday period. The city is also 
home to a range of attractions for children and families, including Universal Studios
Japan, Kids Plaza Osaka, Osaka Aquarium Kaiyukan and LEGOLAND Discovery Center Osaka.

Notably, **Sapporo **made its debut in the top ten this year, ranking ninth with
a 46% increase in accommodation searches. Known as a popular winter destination,
Sapporo offers families the chance to experience a variety of seasonal activities,
from the Sapporo Snow Festival and Sapporo White Illumination to relaxing hot springs.

Beyond Japan and Vietnam, Thailand’s **Chiang Mai **also saw increased travel interest
from South Korean families, with accommodation searches climbing 47%, earning the
city its first appearance in the top ten this year. With warm weather year-round,
the city offers an appealing getaway for families looking to escape the winter cold,
with attractions such as Chiang Mai Night Safari, Grand Canyon Water Park and Lenmaii
Playground & Cafe providing plenty of options for children. The destination is also
set to become more accessible from South Korea, with Air Busan launching a new Busan–
Chiang Mai route on November 11, which could further boost travel demand during 
the year-end holiday season.

**Closer to home, families find fresh winter adventures in well-loved locales**

Turning to domestic travel, Jeju ranked first, followed by Seoul, and Busan in the
top three. Gyeongju, Sokcho, Incheon, Gangneung, Yeosu, Pyeongchang and Jeongseon
round off the top ten.

Retaining the top spot for the second consecutive year, **Jeju **saw accommodation
searches increase 8% year on year. The island offers a wide range of family-friendly
experiences that bring children closer to nature and animals, from meeting animals
at Flower Bird Park and Dochidol Ranch to dolphin tours and horseback riding. Families
can also enjoy child-focused attractions such as Arte Kids Park, Snoopy Garden and
Pororo & Tayo Theme Park Jeju, making Jeju a versatile destination for a family 
getaway.

Notably, **Jeongseon **entered the top ten for the first time this year, with accommodation
searches rising 110%. Emerging as a new winter destination for families, Jeongseon
offers snow-covered mountain scenery and hearty local cuisine, making it an appealing
choice for a winter retreat. Visitors can take in panoramic snowy views at Manhangjae,
while the Jeongseon Arirang Market provides an opportunity to experience the region’s
local flavors and culture.

**Alex Park, Country Director, South Korea at Agoda** shared, "As families look 
ahead to the year-end holiday season, we’re seeing growing interest in destinations
that offer something for every member of the family. From tropical escapes like 
Phu Quoc and Chiang Mai to winter destinations such as Sapporo and Jeongseon, this
year’s travel trends highlight the many unique ways families are looking to make
the most of their time together. At Agoda, we’re pleased to help families discover
and plan trips that suit their interests and create memorable experiences for travelers
of all ages."

For families planning to travel with children, Agoda offers over 6 million holiday
properties, more than 130,000 flight routes, and over 300,000 activities, all of
which can be combined in a single booking. Visit the website at [www.Agoda.com](https://www.agoda.com/)
or download the mobile app for the best deals.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [Agoda Reveals South Korean Family Travel Trends for the Year-End Holiday Season ](http://www.prnasia.com/story/archive/5081879_AE81879_0?rand=184833)
