# Agoda Unveils Taiwan H1 Travel Insights: Bangkok Exits Top Five; Philippines Leads Inbound Travel Interest Growth

- Link: https://www.thailand-business-news.com/pr-news/agoda-unveils-taiwan-h1-travel-insights-bangkok-exits-top-five-philippines-leads-inbound-travel-interest-growth
- Published: 2026-07-14T08:00:00+07:00
- Author: PR Newswire

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SINGAPORE, July 14, 2026 /PRNewswire/ — Digital travel platform Agoda has released
the latest insights on travel trends in Taiwan for the first half of 2026, revealing
notable shifts in both outbound and inbound travel patterns, based on accommodation
searches made between January and June 2026 compared to 2025. While popular destinations
in Japan and South Korea continue to see strong travel interest, long-standing favorite
Bangkok has unexpectedly dropped out of the top five, as emerging destinations like
Miyako Island and even long-haul cities such as New York gain traction.

 [  ](https://mma.prnasia.com/media2/2567836/Agoda.html)

**Bangkok Falls as Busan Enters Top Five; Searches to Miyako Island and New York
Rise Nearly 10x and 4x, Respectively**

While Thailand has traditionally been a go-to destination for Taiwanese travelers,
Agoda reports that Bangkok has dropped out of the top five most popular destinations
in H1 2026. Taking its place is Busan, South Korea’s second-largest city. According
to Busan Metropolitan Government statistics, Taiwan was the top source market for
Busan in the first quarter of the year, with over 200,000 Taiwanese visitors. Busan’s
growing popularity can likely be attributed to its diverse offerings, including 
coastal views, local markets, cable cars, luge rides, and trendy cafés, appealing
to a range of Taiwanese travelers’ preferences. Combined with convenient flight 
connections and short travel distance, Busan has quickly emerged as a leading destination
in Northeast Asia.

Meanwhile, newly launched direct flights from Taipei and Taichung to Japan’s Miyako
Island earlier this year have driven interest among Taiwanese travelers, making 
it the fastest-growing destination with searches on Agoda increasing nearly tenfold
year-on-year. Long-haul travel is also gaining momentum, with searches for New York
rising nearly 4x compared to H1 last year, indicating that Taiwanese travelers continue
to expand their travel horizons beyond Asia.

**Hong Kong Remains Top Source Market; Philippines Shows Highest Growth in Inbound
Travel Interest**

On the inbound side, Agoda reports that Hong Kong continues to rank as Taiwan’s 
largest source market, reflecting strong short-haul travel demand and frequent cross-
border movement. The Philippines, meanwhile, has emerged as the fastest-growing 
inbound market with a 53% increase in travel interest to Taiwan compared to H1 last
year. According to Taiwan Tourism Administration data, more than 210,000 Filipino
travelers visited Taiwan in the first quarter of 2026, representing a 43% year-on-
year increase.

Agoda’s findings not only point to emerging travel interest from Southeast Asian
source markets like the Philippines, but also that they are expanding their itineraries
beyond Taipei. Searches for Kaohsiung from travelers from the Philippines have increased
by nearly 3.5x, while travel interest to Chiayi has doubled.  Additionally, outlying
islands such as Kinmen and Green Island are among the fastest-growing destinations,
both seeing over 3x growth in searches, suggesting increasing interest in nature-
based and island travel experiences among Southeast Asian visitors.

**Jishan Chai, Country Director for Taiwan at Agoda** shared, "Agoda’s data highlights
the trends powering Taiwan’s tourism in 2026, with emerging source markets like 
the Philippines opening new opportunities. We’re also seeing Taiwanese travelers
shifting their preferences, moving beyond traditional hotspots to explore a wider
range of destinations. It’s an exciting time as both regional gems and long-haul
adventures capture the imagination of travelers seeking unique and enriching journeys.
We’re looking forward to empowering even more travelers to expand their horizons
in the second half of the year."

Agoda is poised to help connect more Taiwanese travelers to the world and bring 
the world to Taiwan with over 130,000 flight routes, more than 6 million holiday
properties, and over 300,000 activities, all in one convenient platform. Discover
the best deals on Agoda’s mobile app and visit Agoda.com.

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