# Alibaba's Amap Teams Up with Singapore Tourism Board to Bring AI-Powered Local Discovery to Chinese Travelers

- Link: https://www.thailand-business-news.com/pr-news/alibabas-amap-teams-up-with-singapore-tourism-board-to-bring-ai-powered-local-discovery-to-chinese-travelers
- Published: 2026-06-02T20:10:00+07:00
- Author: PR Newswire

BEIJING, June 2, 2026 /PRNewswire/ — Amap, Alibaba’s location-based services platform,
and the Singapore Tourism Board (STB) today signed a Memorandum of Understanding
in Beijing to jointly develop "Singapore Street Stars," an AI-powered destination
ranking designed to help Chinese travelers explore Singapore like a local.

[⌊Amap Street Stars in Singapore⌉⌊Amap Street Stars in Singapore⌉[
Amap Street Stars
in Singapore

Under the agreement, Amap and STB will also pilot Amap Flying Street View — a 3D
virtual panoramic imaging feature — at major Singapore landmarks, marking the feature’s
first deployment in an overseas market.

The signing ceremony was witnessed by Guo Ning, CEO of Amap, and Melissa Ow, Chief
Executive of STB.

"The mission of the Singapore Tourism Board is to drive the sustainable development
of Singapore’s tourism industry and to create truly unforgettable experiences for
every visitor," said Melissa Ow. "I am confident that our strategic partnership 
with Amap will help more Chinese travelers discover the charm of Singapore, and 
guide them to explore the stories, flavors, and cultures hidden around every corner
of this city — capturing the very spirit of our ‘Fun in every way’ campaign."

"If ‘Fun in every way’ is the promise Singapore makes to Chinese travelers, then
Street Stars aims to deliver on that promise — street by street, shop by shop," 
said Guo Ning. "Authenticity is the best recommendation, and that holds true everywhere
in the world."

**Shifting Travel Preferences Drive Demand for Local Discovery**

According to the China Tourism Academy, free independent travel remains the dominant
mode of outbound tourism among Chinese travelers, whose preferences are increasingly
shifting toward in-depth exploration and immersive local cultural experiences.

Trustworthy, word-of-mouth recommendations from fellow travelers have become essential
to trip planning — a trend that underpins the strategic rationale for the STB–Amap
partnership and the co-creation of Singapore Street Stars. STB data shows that 3.1
million Chinese tourists visited Singapore in 2025.

Singapore Street Stars initially comprises eight subcategory lists — covering must-
visit attractions, must-stay hotels, must-try restaurants, and must-shop destinations—
all powered by real user behavior data. Through this partnership, additional subcategory
lists will be introduced in the near future to reflect a wider range of travel styles
and preferences.

Amap Flying Street View will also be launched as part of the initiative. The feature
generates immersive 3D virtual tours of attractions, hotels, and restaurants, enabling
travelers to visually assess a destination before departure. The pilot coverage 
is already live at popular landmarks such as Sentosa Island, Universal Studios Singapore,
Gardens by the Bay, the Singapore Zoo, and Jewel Changi Airport.

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**Read the original article :** [Alibaba's Amap Teams Up with Singapore Tourism Board to Bring AI-Powered Local Discovery to Chinese Travelers ](http://www.prnasia.com/story/archive/4973749_CN73749_0?rand=184833)