# Allianz Worldwide Partners Japan reveals new logo and company name under the Allianz brand

- Link: https://www.thailand-business-news.com/pr-news/allianz-worldwide-partners-japan-reveals-new-logo-and-company-name-under-the-allianz-brand
- Published: 2026-07-15T07:00:00+07:00
- Author: PR Newswire

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**Strategic simplification of brand portfolio aligns Japan operations with global
Allianz brand, streamlining partner and customer interactions. **

TOKYO, July 15, 2026 /PRNewswire/ — In a move to simplify its branding and enhance
the customer experience, Allianz Worldwide Partners (AWP) Japan has announced changes
to its branding and company name.

This includes a change of corporate brand from AWP Japan to Allianz Partners Japan,
a refreshed logo, and a renewed focus on the globally recognized Allianz brand, 
ranked as the world’s #1 insurance brand and #27 among the Best Global Brands by
Interbrand in 2025.

The Allianz brand continues to grow year-on-year, reaching a brand value of $28.2
billion in 2025. This simplification aligns with Allianz’s global "One Brand Strategy,"
which aims to create a seamless and intuitive experience for customers across its
markets.

**Tomokazu Kaneko, Managing Director of Allianz Partners Japan, commented: **"_Allianz
Partners is dedicated to evolving alongside our customers and partners, ensuring
that we deliver the best possible experience. By streamlining our commercial brands
as part of the Allianz One Brand Strategy, we strategically position Allianz Partners
Japan closer to_ _a brand synonymous with performance, excellence, confidence, and
trust. At the same time, this simplified structure will make it easier and more 
intuitive for our customers, many of whom already know our products simply as ‘__Allianz’.
This change is a testament to our focus on putting customers and partners at the
heart of everything we do. With this new look and branding, our commitment to delivering
peace of mind to our customers around the world remains as strong as ever._"

**With this new identity, Allianz Partners Japan is poised to continue delivering
innovative solutions and exceptional service, ensuring that customers and partners
experience the full strength of the Allianz brand.**

**About Allianz Partners **

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global
solutions that span international health and life, travel insurance, mobility and
assistance. Customer driven, our innovative experts are redefining insurance services
by delivering future-ready, high-tech high-touch products and solutions that go 
beyond traditional insurance. Our products are embedded seamlessly into our partners’
businesses, sold through intermediary channels or directly to customers through 
the Allianz brand. Present in over 75 countries, our 21,900 employees speak 70 languages,
handle over 72.5 million cases each year, and are motivated to go the extra mile
to offer peace of mind to our customers around the world. 

For more information, please visit: [www.allianz-partners.com](http://www.allianz-partners.com/)

**Social media**

Follow us on LinkedIn [Allianz Partners](https://www.linkedin.com/company/allianz-partners?trk=tyah&trkInfo=clickedVertical:company,clickedEntityId:2255755,idx:2-2-3,tarId:1463470898947,tas:allianz%2520global)

Follow us on Youtube [/allianzpartners](https://www.youtube.com/c/allianzpartners)

Follow us on Instagram [@allianzpartners](https://www.instagram.com/allianzpartners/)

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**Read the original article :** [Allianz Worldwide Partners Japan reveals new logo and company name under the Allianz brand ](http://www.prnasia.com/story/archive/5002768_AE02768_0?rand=184833)