# ANTA Concludes Global Launch of ANTA FOLD in Singapore

- Link: https://www.thailand-business-news.com/pr-news/anta-concludes-global-launch-of-anta-fold-in-singapore
- Published: 2026-07-20T15:19:00+07:00
- Author: PR Newswire

SINGAPORE, July 20, 2026 /PRNewswire/ — On 18 July 2026, ANTA successfully concluded
the global launch campaign for its **ANTA FOLD **at its flagship store in VivoCity,
Singapore. Following the innovation debut in Shanghai and the cultural showcase 
in Los Angeles, the Singapore finale brought together community, sport and urban
exploration, marking the official introduction of ANTA FOLD to the Asia-Pacific 
market. The event underscored ANTA’s commitment to advancing its global expansion
while strengthening its localisation strategy across the region.

The event commenced with an energetic community run, bringing together local running
communities, fitness enthusiasts**, Singapore national track athletes Harry Irfan
Curran and Laavinia Jaiganth**, together with invited KOLs. Beginning at ANTA VivoCity
and running towards Sentosa Gateway, participants experienced the responsive cushioning
of the new **ANTA FOLD H1**, powered by its innovative Waterbomb origami-inspired
structure, while exploring one of Singapore’s iconic waterfront routes.

[⌊ANTA FOLD Community Run in Singapore⌉⌊ANTA FOLD Community Run in Singapore⌉[
ANTA FOLD 
Community Run in Singapore

With a strong focus on community engagement and co-creation, the event featured 
an interactive styling wall and an origami workshop, inviting participants to explore
how ANTA FOLD seamlessly integrates performance technology into both business and
everyday lifestyles. Through the hands-on workshop, guests also experienced the 
engineering principles behind the technology, demonstrating how complex cushioning
performance can be achieved through an elegantly simple folded structure.

As ANTA’s strategic hub for the Asia-Pacific region, Singapore plays a pivotal role
in bringing the brand’s latest innovations closer to local consumers. Through a 
thoughtful localisation approach, ANTA is transforming cutting-edge performance 
technology into a lifestyle experience that resonates with urban professionals and
quality-conscious runners, making innovation more accessible, relatable and shareable
across the region.

The conclusion of the global ANTA FOLD launch marks another milestone in ANTA’s 
journey to bring its proprietary innovations to the world’s leading markets. From
collaborating with globally renowned universities on foundational research to tailoring
go-to-market strategies for different regions, ANTA continues to demonstrate its
strong in-house R&D capabilities and global operational excellence. As a truly global
sportswear brand, ANTA remains committed to delivering innovative products that 
combine Eastern ingenuity with world-class technology to consumers around the world.

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