# ANUA NAMES KENDALL JENNER AS FIRST-EVER GLOBAL BRAND AMBASSADOR

- Link: https://www.thailand-business-news.com/pr-news/anua-names-kendall-jenner-as-first-ever-global-brand-ambassador
- Published: 2026-06-02T00:18:00+07:00
- Author: PR Newswire

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_The Korean skincare brand debuts a global campaign, built around the __PDRN Collagen
Glow Facial Serum Spray_

LOS ANGELES, June 2, 2026 /PRNewswire/ — **Anua**, the Korean skincare brand that
has taken U.S. beauty retail by storm, today announces **Kendall Jenner** as its
first global brand ambassador. Alongside the announcement, Anua is launching a worldwide
campaign centered on its **PDRN Collagen Glow Facial Serum Spray** featuring Jenner.

 [⌊ANUA NAMES KENDALL JENNER AS FIRST-EVER GLOBAL BRAND AMBASSADOR⌉](https://mma.prnasia.com/media2/2992176/Anua_x_Kendall_Jenner.jpg?p=medium600)

ANUA NAMES KENDALL JENNER AS FIRST-EVER GLOBAL BRAND AMBASSADOR

The timing reflects how far Anua has come in the American market. In 2024, the brand
was named TikTok Shop’s #1 Beauty Brand, achieving the top single-brand revenue 
on TikTok Shop U.S., and earned Amazon Top Brand recognition for sales performance
across the platform in both 2024 and 2025. During Amazon Prime Day U.S. in July 
2024, Anua ranked #1 in its category, with sales increasing 537% year over year.
By 2025, the brand had surpassed $500 million in global revenue, with the U.S. as
its largest market, and had sold more than 40 million units worldwide across 160
countries. Today, Anua is sold in more than 20,000 retail doors across the U.S.,
underscoring its rapid expansion from digital discovery to nationwide retail presence.

Jenner has been open about her straightforward, consistent skincare routines. That
mindset aligns closely with how Anua approaches skincare: formulations that are 
gentle on the skin barrier, ingredient-focused, and built for real results. The 
campaign brings that connection to life through the PDRN Spray that is part of her
daily routine.

_"I first discovered the double cleanser, and it has changed my skin. I also love
their Azelaic green serum and PDRN which gives me a dewy glow. I am big fan of_ 
_the products," __said Kendall Jenner._

**PDRN Collagen Glow Facial Serum Spray,** a capsule mist formulated with 2,000ppm
of PDRN (Salmon DNA) and Hyaluronic Acid. The spray delivers immediate hydration
and a dewy, glass-skin finish without residue or heaviness. An ultra-fine oil-capsule
mist, it absorbs quickly, works over or under makeup, and has been clinically shown
to improve skin hydration by 30.754% while temporarily reducing skin surface temperature.
Suitable for all skin types and non-comedogenic, it was designed for everyday use
in any setting.

Launching June 1, 2026 across global digital and social platforms, the campaign 
gives audiences a look at how Jenner uses the spray in her daily routine, from morning
prep through travel and on-set touch-ups. Content will run across Anua’s channels
and Jenner’s platforms as part of a multi-year partnership that includes global 
campaigns and product launches.

_"We are thrilled to partner with Kendall Jenner, a true global icon. Her minimalist
and intuitive lifestyle seamlessly aligns with Anua’s ‘trend meets trust’ philosophy,
and we look forward to sharing this shared vision with a wider global audience,"_**
_said Yi Seonhyeong, CEO of The Founders, Inc._**

To celebrate the launch, Anua will bring "Dew On The Go" to life with an immersive
pop-up experience in New York City’s Soho neighborhood. Located at 21 Greene Street
offering public access from June 6–7. Inspired by the ease and romance of a European
summer escape, the pop-up will invite guests to discover the products and brand 
Kendall uses to achieve her dewy skin. Guests will experience Anua through a series
of sensorial, photo-worthy touchpoints, including a mist reception, product discovery
moments, a photo booth, a "Dew Fountain," a Dew Café, and a gift shop experience.

**About Anua:Founded in 2019 by The Founders (Co-CEOs Seonhyeong Lee and Changju
Lee), Anua is a Korean skincare brand built around targeted solutions for a wide
range of skin concerns. Each product draws on carefully selected natural and dermatological
ingredients, designed to deliver visible results across all skin types. The brand’s
formulations are anchored in ingredients such as heartleaf, peach, PDRN, and rice
ceramide, developed with a focus on barrier health, efficacy, and accessibility.

Since entering the U.S. in 2022, Anua has grown more than 200% annually and surpassed
$500 million in global retail sales in 2025. The brand is sold at Ulta Beauty nationwide,
on Amazon, and at anua.com, with ongoing expansion into Europe, the Middle East,
and Australia.

**Instagram:** @anua_global  |  **TikTok:** @anua_global  |  **Website:** anua.com

 

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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