# As Three in Four Australians Consider Sustainability When Shopping, Demand for Responsible Sourcing Grows

- Link: https://www.thailand-business-news.com/pr-news/as-three-in-four-australians-consider-sustainability-when-shopping-demand-for-responsible-sourcing-grows
- Published: 2026-09-24T16:29:00+07:00
- Author: PR Newswire

SYDNEY, Sept. 24, 2026 /PRNewswire/ — APP Group highlights the growing importance
of transparency and credible sustainability practices as Australians become more
environmentally conscious, with sustainability playing an important role in everyday
purchasing decisions. Consumers are becoming more discerning, taking a closer look
to better understand where products come from and how they are made.

Research by South Pole found that sustainability has become a mainstream expectation
among Australian consumers, with 76% considering it when making purchasing decisions.
Nearly 90% of Gen Z consumers (aged 16–30) also consider sustainability in their
everyday purchasing decisions, underscoring its growing importance among younger
Australians. However, trust remains a challenge, with 82% of respondents saying 
they do not trust corporate sustainability claims, particularly when they are communicated
using complex or unclear terminology.

Australian consumers are looking beyond sustainability claims, wanting products 
that they can really trust. With this in mind, APP Group has always placed greater
emphasis on responsible sourcing across Solaris and Sorbent.

For APP Group, these findings highlight the need for sustainability to be supported
by transparency and credible actions. This approach is intended to give consumers
greater confidence in their purchasing decisions while maintaining the quality and
performance they expect.

In Australia, its tissue brands, Solaris and Sorbent, are backed by responsible 
forestry practices, PEFC certified and are also committed to Zero Deforestation 
Policy.

These efforts are in line with **Regenesis**, APP Group’s sustainability platform.
Supported by a US$30 million annual investment, the company is advancing responsible
sourcing, forest conservation and restoration, and community development. This builds
on programmes such as _Desa Makmur Peduli Alam _(DMPA), which has supported more
than 440 villages and benefited more than 87,000 people by creating sustainable 
livelihoods alongside an Integrated Fire Management approach that combines community-
based prevention, technology-based monitoring, early detection, and rapid response
to help protect forest.

As Australian consumers place greater emphasis on sustainability, APP Group aims
to give consumers greater confidence that the products they choose are backed by
transparent and responsible practices.

**About APP Group**

APP is a leading Indonesia-based pulp, paper, and forestry company supplying tissue,
packaging, and paper products to more than 150 countries. Operating in Indonesia
and China, APP integrates responsible sourcing and sustainability into its business
strategy through its Sustainability Roadmap Vision 2030. The company also introduced
Regenesis, its platform to advance long-term environmental and social commitments.

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