# Australian tech firm Fresho makes major UK acquisition to become market-leading food wholesale platform

- Link: https://www.thailand-business-news.com/pr-news/australian-tech-firm-fresho-makes-major-uk-acquisition-to-become-market-leading-food-wholesale-platform
- Published: 2026-06-11T21:30:00+07:00
- Author: PR Newswire

MELBOURNE, Australia, June 11, 2026 /PRNewswire/ — Fresho, the global order management
platform for fresh food wholesalers, has acquired Nation Wilcox, a leading provider
of ERP software to food suppliers across the UK.

Founded in Melbourne in 2015, Fresho has grown from an Australian startup into a
global platform supporting distributors across Australia, New Zealand, Singapore,
the UK, Ireland and the United States – and the acquisition marks a major milestone
in its international expansion.

The deal establishes Fresho as the market-leading technology platform for food wholesalers
in the UK, with a combined customer base of more than 400 businesses and over £2
billion in annual gross merchandise value (GMV) across the UK. The acquisition is
a significant part of Fresho’s broader plan to accelerate the development of its
AI capabilities and drive continued product innovation across its markets.

Fresho’s platform brings together ordering, picking, invoicing and payments into
a single system, using AI to automate order capture and reduce manual administration
for wholesalers and food service caterers.

The acquisition agreement was signed at the Australian High Commission in London,
with the Australian Trade and Investment Commission (Austrade) supporting the milestone
moment for an Australian-founded technology business that has built a leading position
in the UK market.

Founded in Birmingham in 1978 by Neil Nation, Nation Wilcox has built a 48-year 
track record serving primary and secondary wholesalers as well as cash and carry
businesses across the UK through its ERP platform, ISSAC (Integrated Sales & Stock
Accounting). The business has developed deep expertise across order management, 
stock control, logistics and accounting, and more recently online ordering, AI and
mobile apps.

The acquisition accelerates Fresho’s strategy to modernise an industry that has 
historically been underserved by technology, bringing much-needed consolidation 
to a fragmented market. Nation Wilcox’s established presence among large primary
wholesalers extends Fresho’s reach beyond its existing base of food service distributors.

Nation Wilcox will continue to operate as a standalone entity under its existing
brand, with no changes to customer contracts, support arrangements or day-to-day
operations. Andrew Nation, who has led the business since 2004, will join Fresho’s
board as a significant shareholder and play a key role in shaping the company’s 
next phase of growth.

**Andrew Nation, Managing Director of Nation Wilcox, said:** "Nation Wilcox has 
been at the heart of UK food wholesale for more than four decades, and finding the
right partner for the next chapter of the business was a carefully considered decision.
Fresho’s ambitions are the right fit for Nation Wilcox, and together the companies
will be able to grow beyond the UK and become the premier supplier of IT systems
to the food service industry worldwide. For our customers, this means access to 
the combined expertise of both organisations, with the continuity of the team they
already know and trust."

**Jamie Foale, General Manager UK & Ireland at Fresho, said: **"I’d like to extend
a warm welcome to the Nation Wilcox team as they join the Fresho group. Acquiring
this prestigious company establishes us as the leading technology platform for food
service in the UK, and combining their decades of experience with our own will help
us better serve the market. We look forward to working with Andrew to continue the
success of Nation Wilcox and ensure that their customers feel as supported and confident
in the continued investment in the software as ever."

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**Read the original article :** [Australian tech firm Fresho makes major UK acquisition to become market-leading food wholesale platform ](http://www.prnasia.com/story/archive/4981601_AE81601_0?rand=184833)