# Autonomous AI marketing platform Protaigé launches with Maia, the world's first AI Account Director that operates within the flow of work

- Link: https://www.thailand-business-news.com/pr-news/autonomous-ai-marketing-platform-protaige-launches-with-maia-the-worlds-first-ai-account-director-that-operates-within-the-flow-of-work
- Published: 2026-05-20T08:15:00+07:00
- Author: PR Newswire

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_Protaigé delivers autonomous marketing execution at scale, with Maia running the
platform on behalf of marketers from channels they already use._

SINGAPORE, May 20, 2026 /PRNewswire/ — [Protaigé](https://www.protaige.com/) announced
the [public launch of Maia](http://www.protaige.com/blog/protaige-launches-maia),
the world’s first AI Account Director, designed to work inside the channels marketers
already use – email, WhatsApp, Slack, and video meetings. Marketing teams face mounting
pressure to deliver always-on, multi-channel output at a pace traditional models
cannot match. Protaigé addresses this gap by autonomously orchestrating the marketing
lifecycle end-to-end – not through disconnected AI point solutions. At the core 
is Protaigé’s proprietary Brand DNA technology, which encodes brand strategy, voice,
identity, and governance rules to keep every asset on-brand at scale.

Chrissy Lim, Co-Founder and CEO said: "Many AI tools solve individual tasks but 
add complexity for teams to manage. Protaigé removes that friction by orchestrating
execution as one system. Maia operates inside existing communication and collaboration
channels – connecting the stack, executing the work, and delivering outputs without
requiring marketers to learn another AI tool."

**Built by practitioners, for real****‑****world marketing execution**

Built by industry veterans, Protaigé operates at the systems level – bringing together
nearly 200 tools across 30 categories. It collaborates on a brief, formulates strategy
from live market intelligence, produces localised campaign assets, and executes 
across almost any platform the team uses, with performance data optimising future
output.

"Across the industry, marketers are facing an impossible tension between quality
and scale", Lim added. "Protaigé can deliver assets in minutes – work that traditionally
takes weeks – while maintaining strategic and brand consistency. This is where marketing
is heading: AI handles execution, marketers focus on creativity, insight, and judgement."

Protaigé has onboarded over 1,000 brands since beta, raised US$1million, and won
Best Newcomer at the Global Startup Awards and a top-five Product Hunt ranking.

**About ProtaigéProtaigé is an autonomous AI marketing platform designed to orchestrate
and deliver marketing campaigns at scale. Headquartered in Singapore, the company
is founded by industry veterans with experience leading agencies and global campaigns
for brands including Adobe, SAP, and Coca‑Cola. Backed by an advisory board of marketing
leaders from global platforms and consultancies, Protaigé enables modern marketing
teams to execute faster, more consistently, at significantly greater scale. [www.protaige.com](http://www.protaige.com/)

**Media Enquiries:** 
Baldwin Boyle Group[protaige@baldwinboyle.com](https://www.thailand-business-news.com/pr-news/protaige@baldwinboyle.com)
+65 83186275

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**Read the original article :** [Autonomous AI marketing platform Protaigé launches with Maia, the world's first AI Account Director that operates within the flow of work ](http://www.prnasia.com/story/archive/4962655_AE62655_0?rand=184833)