# Axi Launches My Roots Campaign as Manchester City Women Claim WSL Title

- Link: https://www.thailand-business-news.com/pr-news/axi-launches-my-roots-campaign-as-manchester-city-women-claim-wsl-title
- Published: 2026-05-23T00:44:00+07:00
- Author: PR Newswire

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SYDNEY, May 23, 2026 /PRNewswire/ — Manchester City Women are Women’s Super League
Champions and official trading partner Axi is marking the moment in style.

 

Under head coach Andree Jeglertz, Manchester City Women delivered an outstanding
WSL campaign playing direct, explosive football that set the standard the rest of
the division could not match. Week after week they raised the bar, and when the 
title arrived, nobody was surprised. They had earned it.

Today, Axi has launched **My Roots** a new campaign celebrating the WSL Champions
and announced a significant donation to the City Girls Programme, run by City in
the Community, the official charity of Manchester City Football Club.

**A campaign built around the women who did it**

My Roots is built on the shared conviction that great performance comes through 
preparation, consistency, and the courage to compete when it matters most, values
that have always connected Axi and Manchester City. As the club’s official trading
partner, Axi has been part of that journey from the very beginning.

Julie Sharova, Head of Global Marketing at Axi, said:

"Manchester City Women are WSL Champions and they have earned every bit of that 
title. There is something about this team —  the way they carry themselves, the 
standards they hold themselves to, the way they lift each other — that speaks directly
to what we believe in at Axi. My Roots is our way of celebrating them. And our donation
to the City Girls Programme is our way of making sure the next generation of women
in sport, in trading, in whatever they choose has the chance to create their own
defining moments."

**Backing Women in Sport**

The City Girls Programme increases female participation in sport, builds leadership
pathways, and delivers grassroots opportunities for women and girls across Greater
Manchester. Axi’s donation reflects a partnership built on more than branding. It
is a long-term commitment to the community Manchester City represents.

**About City in the Community:** City in the Community is the official charity of
Manchester City Football Club, empowering healthier lives with city youth through
football across Greater Manchester. For more information, visit [www.mancity.com/CITC](http://www.mancity.com/CITC)

**About Axi: **Axi is a global online FX and CFD trading brand and Manchester City’s
official trading partner, serving clients in more than 100 countries worldwide. 
Axi combines trading technology, education, and performance-driven programmes to
support traders and communities globally.

**Media enquiries:** [mediaenquiries@axi.com](https://www.thailand-business-news.com/pr-news/mediaenquiries@axi.com)

**Learn more**: [www.axi.com](http://www.axi.com/) 

Watch video: [https://youtu.be/bFLoEmHalAg](https://youtu.be/bFLoEmHalAg) 

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [Axi Launches My Roots Campaign as Manchester City Women Claim WSL Title ](http://www.prnasia.com/story/archive/4966268_AE66268_0?rand=184833)