# Axtria Wins 2026 Minsky Award for Excellence in AI for the Third Consecutive Year

- Link: https://www.thailand-business-news.com/pr-news/axtria-wins-2026-minsky-award-for-excellence-in-ai-for-the-third-consecutive-year
- Published: 2026-10-21T19:15:00+07:00
- Author: PR Newswire

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_AI-powered Next Best Action solution generated more than $180 million in incremental
revenue for a brand for a global pharmaceutical leader_

BERKELEY HEIGHTS, N.J., Oct. 21, 2026 /PRNewswire/ — [Axtria Inc.](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=2268118418&u=https%3A%2F%2Fwww.axtria.com%2F&a=Axtria+Inc.),
a global leader in AI-first data analytics solutions for the life sciences industry,
has won the 2026 Minsky Award for Excellence in AI in the Leading AI Service Provider
category at Cypher 2026.

The award-winning **AI-powered Next Best Action (NBA) engine** transformed healthcare
professional (HCP) engagement for a top-20 global pharmaceutical company, replacing
static, quarterly call plans with continuous, AI-driven recommendations. The solution
generated **more than $180 million in incremental revenue across two geographies
within 18 months**, achieved over 80% field adoption of AI-generated recommendations,
and improved rollout efficiency to new affiliates by** 20%.**

"AI creates value when it moves beyond experimentation to deliver measurable business
outcomes. Our Next Best Action solution demonstrates how AI can transform pharmaceutical
commercial engagement, helping field teams make more informed decisions and respond
continuously to changing customer needs. By combining predictive intelligence with
AI-driven insights and orchestration, we are helping clients translate innovation
into measurable business impact at scale," said **Manish Mittal, Managing Principal
and Country Head, Axtria.**

The solution combines predictive machine learning, an AI agent that extracts actionable
insights from unstructured data, and intelligent orchestration to recommend the 
right customer, action, channel, timing and content. A champion-challenger framework
enables continuous testing and optimization, while its modular architecture supports
expansion across products and geographies.

Axtria’s approach to AI extends beyond developing solutions to putting them into
practice. Its Forward Deployed Engineers (FDEs) work alongside clients to integrate
and operationalize AI within their environments, translating business needs into
real-world applications. Building on this approach, Axtria announced on August 12,
2026, its ambition to build a global community of 1,000 FDEs by December 2026. At
Cypher 2026, which brought together approximately 5,000 attendees at KTPO, Bengaluru,
Axtria reinforced this commitment with its message: "We’re Scaling. 1,000 FDEs. 
Build. Deploy. Transform."

Axtria also participated in leadership discussions and technical presentations. 
Manish Mittal joined the panel _"The Agent Economy: Who Owns the Customer When the
Agent Is the Interface?"_ on October 9.

**Explore opportunities to join Axtria’s Forward Deployed Engineering team:** [Visit the FDE Careers Page.](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=3145520847&u=https%3A%2F%2Fwww.axtria.com%2Fcareers%2Fforward-deployed-engineer%2F&a=Visit+the+FDE+Careers+Page.)

**About the Minsky Awards and Cypher**

The Minsky Awards for Excellence in AI are presented at Cypher, AIM’s flagship AI
conference, and recognize organizations for excellence in applying artificial intelligence.
Cypher 2026 took place from October 7 to 9 at KTPO, Bengaluru.

**About Axtria** 

Axtria helps life sciences companies harness the potential of data science and software
to improve patient outcomes by connecting the right therapies to the right patients
at the right time. A leading global provider of award-winning cloud software and
data analytics, Axtria delivers proven solutions that help pharmaceutical, medical
device, and diagnostics companies complete their journey from data to insights to
action. As a participant in the United Nations Global Compact, Axtria is committed
to aligning strategies and operations with universal principles on human rights,
labor, environment, and anti-corruption. Our portfolio includes [Axtria SalesIQ™](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=25818032&u=https%3A%2F%2Fwww.axtria.com%2Fcloud-products%2Faxtria-salesiq-sales-management-sales-planning-and-operations%2F&a=Axtria+SalesIQ%E2%84%A2)
for field force effectiveness; [Axtria CustomerIQ™](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=3119437239&u=https%3A%2F%2Fwww.axtria.com%2Fcloud-products%2Faxtria-customeriq-omnichannel-customer-engagement%2F&a=Axtria+CustomerIQ%E2%84%A2)
for personalized customer engagement; [Axtria MarketingIQ™](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=3929168905&u=https%3A%2F%2Fwww.axtria.com%2Fcloud-products%2Faxtria-marketingiq%2F&a=Axtria+MarketingIQ%E2%84%A2)
for precision commercial marketing; [Axtria DataMAx™](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=2328590255&u=https%3A%2F%2Fwww.axtria.com%2Fcloud-products%2Faxtria-datamax-cloud-data-management%2F&a=Axtria+DataMAx%E2%84%A2)
for data management; **Axtria HIQ** for conversational, AI-powered commercial analytics
and [Axtria InsightsMAx.ai](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=968525740&u=https%3A%2F%2Fwww.axtria.com%2Fcloud-products%2Faxtria-insightsmax-cloud-analytics%2F&a=Axtria+InsightsMAx.ai)
for intelligence, automation and orchestration.

For more information, visit [www.axtria.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4803030-1&h=476047463&u=https%3A%2F%2Fwww.axtria.com%2F&a=www.axtria.com).

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