# Baidu Unveils Latest ERNIE Models Amid Broader Full-Stack AI Lineup, and Debuts Token Exchange to Power Intelligent Organizations

- Link: https://www.thailand-business-news.com/pr-news/baidu-unveils-latest-ernie-models-amid-broader-full-stack-ai-lineup-and-debuts-token-exchange-to-power-intelligent-organizations
- Published: 2026-11-12T21:08:00+07:00
- Author: PR Newswire

◦ Robin Li, Co-founder and CEO of Baidu, outlined his vision for the next chapter
   of AI, centered on the intelligent organization, and introduced three principles
   of organizational evolution.
 ◦ Baidu also introduced ERNIE 5.5 Flash Preview, the latest open-weight foundation
   model designed for efficient inference, and two application models ERNIE Wizshot
   Micro-Expression and ERNIE Light Deep Thinking.
 ◦ Baidu launched Token Exchange, a neutral, transparent, and trusted marketplace
   connecting model service providers to customers.
 ◦ Baidu also upgraded its agent lineup, including digital human agent Baidu Yijing,
   the general-purpose agent DuMate, document and creative workspace KOOKO, and 
   self-evolving agent Famou 3.0.

BEIJING, Nov. 12, 2026 /PRNewswire/ — Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888),
a leading AI company with strong internet foundation, today unveiled new offerings
and upgrades across its full-stack AI portfolio spanning chips, cloud, models, and
agents, designed to help enterprises transform into intelligent organizations. The
new lineup includes Token Exchange, a trusted marketplace for model services; upgrades
to its agents DuMate, KOOKO, Baidu Yijing, and Famou; ERNIE 5.5 Flash Preview, its
latest foundation model, which balances intelligence with inference efficiency; 
as well as the new Tianchi 1024-card Supernode and Kunlunxin roadmap.

[⌊Robin Li, Co-founder and CEO of Baidu, speaks at Baidu World 2026⌉⌊Robin Li, Co-
founder and CEO of Baidu, speaks at Baidu World 2026⌉[
Robin Li, Co-founder and 
CEO of Baidu, speaks at Baidu World 2026

In his opening keynote, Robin Li, Co-founder and CEO of Baidu, described the intelligent
organization as the next chapter of AI. Li explained why turning that technological
progress into productivity gains means moving beyond traditional hierarchies. Just
as AI needs energy to run, making full use of its capabilities requires an AI-native
approach to how organizations operate. "If AI is the new electricity, then the intelligent
organization is the new factory of the AI era, where productivity truly happens,"
Li said.

Li also laid out three principles for how organizations should evolve. The first
is to break down job boundaries. With AI now enabling one person to act in multiple
roles, Li said organizations will be built around tasks rather than jobs and become
a network of tasks. "Jobs won’t disappear, but they will converge into roughly two
types: Builders, who create new things, and Sellers, who connect with people to 
forge emotional bonds and earn their trust," Li said. The second is to capture tacit
knowledge and turn it into a shared company asset. "This is a capability that competitors
can’t copy, hire away, or buy. That’s what a real moat looks like." The third is
to design closed-loop processes. Li put forward a formula: measurability plus looping
equals continuous evolution, so that "the organization becomes a system that never
stops learning and evolving."

[⌊Robin Li, Co-founder and CEO of Baidu, explained the three principles for organizational
evolution⌉⌊Robin Li, Co-founder and CEO of Baidu, explained the three principles
for organizational evolution⌉[
Robin Li, Co-founder and CEO of Baidu, explained 
the three principles for organizational evolution

Early results at Baidu have already validated the three principles. Over the past
year, the average number of daily active agents (DAA) inside Baidu rose from 5,000
to 37,000, an increase of more than 600%. Agents now complete more than 1 million
tasks a week, up from 84,000. Baidu has also built 4,300 workspaces and captured
more than 20,000 organizational skills. According to Li, by turning practical experience
into reusable skills, organizations can build shared capabilities that benefit the
entire workforce.

**Foundation and Application Models Advance in Parallel: ERNIE 5.5 Flash Preview,
ERNIE Wizshot Micro-Expression and ERNIE Light Deep Thinking**

Baidu also released its latest-gen foundation model ERNIE 5.5 Flash Preview. With
280 billion total parameters and 14 billion parameters activated per token, the 
model supports a 1M context window and performs strongly in coding, 3D modeling,
knowledge work, and content creation.

ERNIE 5.5 Flash Preview balances intelligence with inference efficiency. Across 
multiple benchmarks, including Terminal-Bench and AutomationBench, it achieved competitive
scores while maintaining extremely fast decoding speed. The model API is now available
on Baidu AI Cloud’s [Qianfan platform](https://cloud.baidu.com/product-s/qianfan_home?track=654a1b6f6547c5ee296ccc75650f2416a884430b3ec60115),
and the model weights will be open-sourced by November 25. API pricing is RMB 1 
per million input tokens and RMB 4 per million output tokens, with cached input 
at just RMB 0.04 per million tokens. The model is also available for free on [OpenRouter](https://openrouter.ai/baidu/ernie-5.5-flash-preview:free).
ERNIE 5.5 Flash Preview is optimized with ERNIE Evolve, Baidu’s proprietary recursive
self-improvement (RSI) technology, to boost inference efficiency and reduce cost.

Baidu also introduced two application models, the ERNIE Wizshot Micro-Expression
model and the ERNIE Light Deep Thinking model, available via API on Baidu AI Cloud’s
[Qianfan platform](https://cloud.baidu.com/product-s/qianfan_home?track=654a1b6f6547c5ee296ccc75650f2416a884430b3ec60115).
The ERNIE Wizshot Micro-Expression specializes in highly expressive video creation.
It processes text, images, and speech together and can support long-form text input
of up to 4,000 Chinese characters. It leads the industry for podcasts and short 
animated dramas at half the typical cost. Originally developed for multimedia search,
the ERNIE Light Deep Thinking is designed to handle complex requests and tool calls
at search-scale speed. It pairs a fast-thinking model that serves users with a slow-
thinking model that continuously refines it in a closed loop. It also incorporates
Baidu Sparse Attention (BSA), a proprietary technology that compresses historical
memory during decoding to reduce inference costs without compromising model performance.

**Token Exchange: A Trusted Marketplace for Model Services**

Looking at the broader market, demand for model services is growing fast. To make
high-quality model services easier to find and use, Baidu launched Token Exchange,
a neutral, transparent, and trusted marketplace that connects AI model providers
with customers. Customers can compare model services side by side, with clear pricing
and performance data, and access them in one place. Quality providers, in turn, 
gain a channel to access more customers. Li described it as an exchange for foundation
models, where businesses and individuals can easily find, buy, and use trusted model
tokens.

Token Exchange rests on two pillars of trust: verification and credit rating. To
verify each resource, it compares model fingerprints and tests capability, performance,
and availability. To rate each provider, it runs regular spot checks and monitors
calls end to end in real time. One month in, Token Exchange has onboarded more than
100 model resources and now handles a daily average of more than 50 million calls
and over 700 billion tokens. 

Over time, Token Exchange is expected to help put underused compute to work and 
make the AI and foundation model ecosystem healthier and more efficient.

**Baidu Yijing, DuMate, KOOKO, and Famou: Agent Upgrades Put the Intelligent Organization
to Work**

At the event, Baidu Yijing, the hyper-realistic digital human agent, introduced 
short animated drama creation covering concept, script, storyboard, and final cut,
turning a single idea into a finished production in one stop. With one-click localization,
creators can then take their dramas to global audiences. Built on Baidu’s proprietary
video generation model, production costs are just RMB 0.2 per second of video.

Baidu’s general-purpose agent DuMate has been upgraded to serve as the unified gateway
to Baidu’s full range of specialized agents, and Baidu has fully opened its Harness
engine and Agent API. Over the past quarter, DuMate became the fastest-growing general-
purpose agent. The DuMate team also put the three principles of organizational evolution
into practice: it has iterated more than 160 times in six months, with 90% of its
code and 50% of its external communication materials generated by DuMate.

KOOKO, the global AI-powered platform for documents and creative workflows, brings
together publicly available information, professional databases, and users’ own 
content to help research, write, and create high-quality artifacts such as research
reports, slide decks, and websites. Upgraded from GenFlow 3.0, KOOKO draws on 1.8
billion professional resources from Baidu Wenku and Baidu Drive, 750 million Chinese
and English academic papers, and a network of millions of experts.

Baidu Famou, a self-evolving agent designed to address complex operational challenges
across industries, has been upgraded to version 3.0. Combining an agent platform
with forward-deployed engineer (FDE) services, it takes direct responsibility for
continuously optimizing final business results in real production systems. Its customers
now span 25 of China’s 41 industrial categories.

**Cloud and Chips Strengthen the Foundation as Apollo Go Expands Globally**

At the event, Baidu AI Cloud launched the Tianchi 1024-card Supernode, an all-optical
interconnect supernode built for high-speed data transmission. Kunlunxin, Baidu’s
AI chip business, also announced a major roadmap update: the Kunlunxin M100 inference
chip has shipped as planned and delivers exceptional cost-effectiveness, while the
flagship M300 is expected to ship in 2027 with a major leap in computing power, 
memory, and interconnection. "We believe inference will be the primary driver of
sustained long-term growth in the AI chip market," Li said.

"Embodied AI is now at a stage comparable to where autonomous driving stood in 2016,"
Li said. Apollo Go, Baidu’s autonomous ride-hailing service, now covers 28 cities
worldwide and has logged more than 350 million autonomous kilometers, including 
over 240 million in fully driverless mode. It has launched fully driverless commercial
operations in Abu Dhabi and Dubai, and partnered with CAR Inc. in Hainan to pioneer
the world’s only driverless car rental model.

Li said intelligent organizations will open three major opportunities: asset-light
operations, new competitive moats, and the creation and discovery of new markets."
So now is the moment to drive the intelligent evolution of organizations," he said.

"Baidu is ready to work with everyone to rethink, redesign, and recreate the organization,"
Li said. "Let us take the initiative in organizational transformation and win the
future through intelligent evolution."

**About Baidu**

Founded in 2000, Baidu’s mission is to make the complicated world simpler through
technology. Baidu is a leading AI company with strong internet foundation, trading
on the NASDAQ under "BIDU" and HKEX under "9888." One Baidu ADS represents eight
Class A ordinary shares.

Media Contact:
[intlcomm@baidu.com](https://www.thailand-business-news.com/pr-news/intlcomm@baidu.com)

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