# Bakery China-Powered Bakery ASEAN to Debut in August, Showcasing Innovation in the Bakery and Confectionery Industry

- Link: https://www.thailand-business-news.com/pr-news/bakery-china-powered-bakery-asean-to-debut-in-august-showcasing-innovation-in-the-bakery-and-confectionery-industry
- Published: 2026-08-12T22:29:00+07:00
- Author: PR Newswire

JAKARTA, Indonesia, Aug. 12, 2026 /PRNewswire/ — The first Bakery ASEAN will be 
held from August 27 to 29, 2026, at the Jakarta International Expo (JIExpo) in Indonesia.
Powered by Bakery China, the world’s largest bakery exhibition and a leading event
in the Asia-Pacific region with nearly 30 years of industry expertise, Bakery ASEAN
is co-organized by the China Association of Bakery & Confectionery Industry and 
Bakery China Exhibitions Co., Ltd. The event marks the first B2B trade exhibition
dedicated to the bakery industry in the ASEAN region. Leveraging the established
brand reputation, extensive exhibitor network, and buyer community of this proven
platform, Bakery ASEAN is able to quickly build credibility and influence from its
strategic location in the ASEAN core region, creating an efficient and open gateway
for the global industry chain.

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Expected to feature over 150 global exhibitors, including more than 100 leading 
Chinese brands, the exhibition will showcase cutting-edge products, technologies,
and integrated solutions across the bakery and related food industry chains.

"The inaugural Bakery ASEAN marks an important step in deepening regional collaboration
and unlocking the vast potential of Southeast Asia’s bakery sector. Building on 
the global reach and industry expertise of Bakery China, we are committed to providing
a high-quality platform that facilitates trade, innovation, and knowledge exchange,
and to opening a new chapter in the high-quality development of the ASEAN baking
industry," said Zhang Jiukui, President of the China Association of Bakery & Confectionery
Industry.

Bakery ASEAN is widely regarded as a very encouraging development for the baking
industry in the region, offering a valuable opportunity for industry players to 
connect, grow, and look ahead to new possibilities.

**A strategic gateway to Southeast Asia’s growing bakery market**

According to Bakery China, Southeast Asia’s bakery sector is entering a period of
rapid growth. From 2023 to 2028, the regional market is projected to expand from
USD 10.89 billion to USD 14.99 billion, representing a compound annual growth rate(
CAGR) of 6.60%. Indonesia, in particular, is expected to achieve a CAGR of 8%, with
its market value forecast to surpass IDR 84.4 trillion by 2028. With a population
of 290 million and a median age of just 32 years, Indonesia’s young and dynamic 
consumer base continues to drive strong market vitality.

On the trade front, Bakery ASEAN is expected to attract professional buyers from
across the ASEAN region, covering a diverse range of channels including production
and manufacturing, distribution, retail chains, supermarkets, hotels, and food service.
Through targeted invitations and one‑on‑one business matching, the event will connect
exhibitors with key regional buyers for efficient and productive engagement.

More than 10 high‑quality concurrent events will be held alongside the exhibition:
the ASEAN Bakery Industry Forum will bring together global industry leaders to analyze
market trends; masterclasses led by world‑class pastry champions and chefs from 
Michelin‑starred restaurants will showcase exceptional craftsmanship; and professional
competitions, networking salons, and technical seminars will offer participants 
a well‑rounded experience spanning technology, business, and community building.

**Bakery ASEAN: Where global expertise meets local markets**

As a pivotal annual gathering for the regional industry that connects buyers and
suppliers, showcases innovation, and fosters cross-border collaboration, Bakery 
ASEAN aspires to establish an international trade platform dedicated to the ASEAN
region, delivering efficient access and brand visibility for companies looking to
grow in Southeast Asia and beyond, and creating lasting value for the entire industry.

Global bakery professionals are cordially welcome to participate in this landmark
gathering in Jakarta and become part of an exciting new chapter for the region’s
baking industry.

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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