# Beauty Farm 1H2026 Net Profit Surges 40%, Reinforcing Its Industry Leadership

- Link: https://www.thailand-business-news.com/pr-news/beauty-farm-1h2026-net-profit-surges-40-reinforcing-its-industry-leadership
- Published: 2026-08-28T09:59:00+07:00
- Author: PR Newswire

**1H2026 Performance Highlights:**

 ◦ Revenue reached RMB1.88 billion, up 29.0% year-on-year
 ◦ Net profit reached RMB240 million, up 40.2% year-on-year
 ◦ Gross profit margin reached 51.4%, up 2.1 percentage points year-on-year
 ◦ Net cash flow generated from operating activities reached RMB550 million, up 
   34.4% year-on-year

HONG KONG, Aug. 28, 2026 /PRNewswire/ — On August 28, Beauty Farm Medical and Health
Industry Inc. (02373.HK, "Beauty Farm" or the "Group") announced its interim results
for the six months ended June 30, 2026 (the "Reporting Period"). During the Reporting
Period, the Group recorded revenue of RMB1.88 billion, up 29.0% year-on-year; net
profit of RMB240 million, up 40.2% year-on-year; and adjusted net profit of  RMB260
million, up 39.9% year-on-year. Gross profit margin further increased to 51.4%, 
up 2.1 percentage points year-on-year, reflecting continued improvement in profitability.

Meanwhile, the Company continued to demonstrate a strong cash-generating profile.
During the Reporting Period, net cash flow generated from operating activities amounted
to RMB550 million, up 34.4% year-on-year. As of June 30, 2026, total cash and cash-
like items reached RMB2.4 billion, up 21.5% year-on-year, providing a solid financial
foundation for business expansion, R&D investment and shareholder returns.

**"Dual Beauty + Dual Wellness" Integrated Business Model Delivers Strong Results**

In the first half of 2026, the Group’s "dual beauty + dual wellness" business model
delivered strong results. Beauty and wellness services generated revenue of RMB1.09
billion, up 35.7% year-on-year, while gross profit margin reached 44.2%, up 2.1 
percentage points from the same period last year. The strong performance was mainly
driven by increases in both client visits and average spending. During the Reporting
Period, client visits at the Group’s direct beauty and wellness stores reached 1.13
million, up 33% year-on-year.

In May 2026, Beauty Farm, identified as the top brand in China’s premium beauty 
service sector, officially unveiled its new brand proposition, "Beauty, Beyond",
and jointly released the White Paper on Premium Lifestyle Beauty Services with Ipsos.
The brand completed a comprehensive upgrade across four dimensions – core philosophy,
visual identity, store service philosophy and scientific research collaboration.
In the same month, the Group entered into collaborations with leading research partners,
including the Shiseido China Innovation Center Shanghai Fengxian Branch and the 
Aging Science Innovation R&D Center (ACRDC) at the Yangtze Delta Region Institute
of Tsinghua University, Zhejiang. The Center is led by Nobel laureate Professor 
Michael Levitt, winner of the 2013 Nobel Prize in Chemistry, as its Chief Scientific
Advisor, marking Beauty Farm’s formal entry into proprietary R&D.

Siyanli, a premium tech-powered beauty brand in China, celebrated its 30th anniversary
in 2026, which also marked the milestone year of its formal integration into the
listed-company platform and the beginning of a new stage of high-quality development.
During the Reporting Period, Siyanli’s adjusted net profit margin reached 11.0%,
a marked increase from the full-year 2024 level of 9.5%, further demonstrating the
Group’s strong M&A integration capabilities. Naturade, identified by Frost & Sullivan
as the "Top AI-Powered Wellness Brand in China", recorded an adjusted net profit
margin of 10.8% during the Reporting Period, up 0.4 percentage points year-on-year.
In August 2026, the Group announced that 10 Naturade stores in Hangzhou would be
incorporated into its direct-store network, making Hangzhou a key strategic foothold
for Naturade’s expansion into the Yangtze River Delta.

In the consumer healthcare segment, the Group officially launched "CellCare Meitian
Medical" in August 2026, integrating its aesthetic medical and subhealth medical
resources. Positioned as an "expert in beauty, health and anti-aging medicine", 
CellCare Meitian Medical provides customers with one-stop beauty, health and anti-
aging solutions.

CellCare delivered better-than-expected performance during the Reporting Period,
with revenue reaching RMB600 million, up 20.9% year-on-year, and gross profit margin
reaching 58.9%, up 2.0 percentage points year-on-year. Client visits at direct stores
reached 61,000, up 23.7% year-on-year, reflecting continued strong in-store demand
and the resilience of the consumer healthcare segment amid the current industry 
environment. Neology, the Group’s subhealth medical services brand, generated revenue
of RMB180 million during the period, up 20.1% year-on-year, while gross profit margin
reached 69.0%, up 6.0 percentage points year-on-year. Client visits at direct stores
reached 20,000, up 8.3% year-on-year, with both volume and price increasing.

**Dual Engines of Internal Growth and External Acquisitions Drive Long-Term Growth
Momentum**

The Group remains committed to the dual-engine strategy of "internal growth + external
acquisitions", leveraging the advantages of its listed-company platform to continue
advancing consolidation across the beauty and health industry.

On the internal growth front, the Group continues to refine operating efficiency
and build an industry-leading operating model through refined operations and strong
middle- and back-office capabilities. During the Reporting Period, revenue per direct
store at the flagship Beauty Farm brand increased by 5.5% year-on-year, setting 
an industry benchmark through exceptional internal operating efficiency and growth
capabilities.

On the external acquisitions front, the Group leverages mature systematic capabilities
to advance post-acquisition integration efficiently and unlock the full-lifecycle
value of its members. Since Siyanli was formally consolidated into the Group’s financial
statements in January 2026, the brand has continued to enhance its value in three
key areas. First, it upgraded its premium service system by further developing the"
five senses and six awarenesses" experience and expanding into premium commercial
locations, reinforcing its positioning as a premium service brand. Second, the Group
integrated consumer healthcare resources and leveraged Meitian Medical’s extensive
clinic network to fully meet the consumer healthcare needs of Siyanli customers.
Third, it advanced the integration of middle- and back-office functions by deploying
modularized and productized capabilities, enabling resource sharing and synergistic
efficiency gains across the supply chain, training, digitalization and other functions.
During the Reporting Period, Siyanli’s adjusted net profit margin rose significantly
to 11.0%, once again demonstrating the Group’s strong M&A integration capabilities.

**Digital Intelligence Powers Personalized Care Maps**

The Group is committed to building an enterprise that integrates digital intelligence
into its operations and has continuously evolved through informatization, digitalization
and intelligent transformation. Over the past decade, it has cumulatively invested
more than RMB500 million and built an IT team of around 100 professionals, establishing
itself as a leader in digital intelligence development in the beauty and health 
sector.

During the Reporting Period, the Group achieved multiple breakthroughs in digital
intelligence development. In March 2026, Beauty Farm AI Skin Analysis underwent 
a major upgrade. Powered by extensive skin data and intelligent algorithms, the 
system can not only analyze customers’ current skin conditions with precision, but
also use historical assessment results to predict future changes, creating a personalized
and dynamically adjusted long-term care map across three dimensions – skin type,
skin tone and skin age. In the first half of 2026, the Group also fully rolled out
Naturade’s "AI-Powered Wellness 2.0" system, completing an end-to-end digital closed
loop across the customer service journey. Built around five core modules – intelligent
detection, reporting, recommendation, conditioning and feedback – the system provides
each customer with personalized health and wellness plans covering the full lifecycle.

**Capital Market Value Continues to Rise as Shareholder Returns Strengthen**

The Company continues to enhance its capital market value by focusing on three key
areas: optimizing shareholder structure, maintaining a high dividend payout ratio
and implementing management incentives, thereby continuously unlocking long-term
investment value. In terms of dividends, the Company has explicitly committed to
a stable dividend payout ratio of no less than 50% of the net profit attributable
to shareholders for the next three years. The final dividend of HK$0.72 per share
for the year ended December 31, 2025 represents a 38% year-on-year increase, and
went ex‑dividend on August 19, 2026. In terms of management incentives, the Group
has closely linked future revenue and profit targets with equity incentives, and
the first-year performance targets have already been exceeded, fully demonstrating
the effectiveness of the incentive mechanism. In addition, the Group continues to
conduct share buybacks, demonstrating its firm confidence in the Company’s long-
term development through concrete actions.

**Looking Ahead: Building on Three Core Competitive Advantages and Advancing the
Three Super Strategies**

In August 2026, the Group officially announced the renaming and upgrade of its group
brand from "Beauty Farm Medical and Health Group" to "BFG Meitian Group". The Group’s
ability to navigate market cycles over the past 33 years is underpinned by three
core competitive advantages. First, it has built a diversified premium beauty and
health brand portfolio, spanning beauty and wellness and consumer healthcare, and
encompassing the top three beauty service chain brands in China, with a base of 
300,000 premium female customers at direct stores during the past 33 years. Second,
it has established a strong nationwide store network. According to Winshang Data,
the Group’s brands have a 42% coverage rate in premium commercial locations across
20 high-tier cities, approaching half. Third, the Group has developed industry-leading
AI and digital-intelligence capabilities. At the front end, it has built a refined
operating system based on customer segmentation, store typology and project classification;
in the middle and back office, it strengthens systematic capability building to 
fully release economies of scale; and in M&A integration, it deploys digital-intelligence
capabilities to realize the synergistic vision of "integration upon acquisition,
efficiency gains upon integration".

Looking ahead, the Group will build on these three core competitive advantages and
continue to advance its Three Super Strategies to guide high-quality development
over the next five years. Under Super Brand, the Group will continue to enhance 
product strength and service standards, create "exceptional experiences that exceed
expectations", and reshape the value proposition of the beauty industry. Under Super
Chain, it aims to cultivate 20 super cities each generating more than RMB100 million
in revenue, continue its global curation and dedicated R&D approach, and strengthen
supply chain autonomy and control. Under Super Digitalization, it will continue 
to build digital intelligence and AI infrastructure and strive to become a benchmark
for digital-intelligence-led beauty and health service chains.

**About Beauty Farm**

Beauty Farm Medical and Health Industry Inc. is a leading beauty and health management
platform in China. Over the past 33 years, Beauty Farm has developed a unique "dual
beauty + dual wellness" business model, covering customers’ comprehensive beauty
and health needs for their entire life cycle. We offer a diversified service matrix,
including beauty and wellness brands Beauty Farm, Naturade, Siyanli and Palaispa,
aesthetic medical brand CellCare, and subhealth medical services brand Neology. 
Our nationwide store network reaches over 100 cities with over 700 stores and serves
millions of mid-to-high-end customers in top-tier cities in China. Beauty Farm was
successfully listed on the Main Board of the Hong Kong Stock Exchange (stock code:
02373.HK) in January 2023.

For more information, please visit [https://ir.beautyfarm.com.cn/](https://ir.beautyfarm.com.cn/).

**For investor and media inquiries, please contact:**

Beauty Farm Medical and Health Industry Inc.
Vivian LuTel: +86 (21) 6095-3299Email:
[ir@beautyfarm.com.cn](https://www.thailand-business-news.com/pr-news/ir@beautyfarm.com.cn)

EVER BLOOM (HK) COMMUNICATIONS CONSULTANTS GROUP LIMITED
Julia LiangTel: +852 3468
8434 Email: [Julia.liang@everbloom.com.cn](https://www.thailand-business-news.com/pr-news/Julia.liang@everbloom.com.cn)

EVER BLOOM (HK) COMMUNICATIONS CONSULTANTS GROUP LIMITED
Yuvia WangTel: +852 3468
8421Email: [Yuvia.wang@everbloom.com.cn](https://www.thailand-business-news.com/pr-news/Yuvia.wang@everbloom.com.cn)

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