# BIGO Ads Joins Google AdMob as a Bidding Partner

- Link: https://www.thailand-business-news.com/pr-news/bigo-ads-joins-google-admob-as-a-bidding-partner
- Published: 2026-10-13T19:00:00+07:00
- Author: PR Newswire

SINGAPORE, Oct. 13, 2026 /PRNewswire/ — [BIGO Ads](https://bigoads.com/?utm_source=XJhz),
the deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), announced
today that BIGO Ads SDK is now generally available via [Google AdMob](https://admob.google.com/home/)
™ mediation platform. 

[[

This partnership currently supports a diverse range of ad formats, including app
open ads, native ads, rewarded ads, banner ads, and interstitial ads, with more 
to come.

With support for in-app bidding, developers can now seamlessly access BIGO Ads SDK
by using Google AdMob Mediation to maximize their ad revenue. The integration allows
publishers to tap into massive demand from global premium advertisers, increasing
bidding competition and eCPM, all without compromising the user experience.

The integration enables advertisers to efficiently scale user growth by tapping 
into a wider pool of premium traffic. This expanded inventory includes diverse traffic
spanning casual and core gaming, as well as non-gaming apps, which integrated with
the BIGO Ads SDK via Google AdMob Mediation.

"This cooperation indicates BIGO Ads has met Google’s strict standards for security,
performance and product capability," said Eden Liu, Head of Global Business at BIGO
Ads. "We are pleased to team up with Google to bring a new growth engine to the 
industry and look forward to exploring further collaborations."

Talkie, a leading AI-powered app, was invited to test the integration. "We’ve experienced
great performance results from integrating BIGO Ads through Google AdMob Mediation,"
said Ace, Head of Monetization & Product at Talkie, "The **eCPMs and fill rates**
exceeded our expectations during the testing phase, and **the ARPU generated from
BIGO Ads alone increased by 2x. **Integrating the SDK was a seamless process, and
we are pleased to have BIGO Ads and Google AdMob as our trusted monetization partners."

To date, BIGO Ads SDK has been integrated in over 55,000 apps, working closely with
top global developers, including Minimax, Hungry Studio, Fugo Games, FreePlay, Voodoo,
TapNation, among others. 

Scale your growth today—[contact BIGO Ads](https://www.bigoads.com/about/contact-us?utm_source=TR21md).

_*Google AdMob is a trademark or registered trademark of Google LLC._

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**Read the original article :** [BIGO Ads Joins Google AdMob as a Bidding Partner ](http://www.prnasia.com/story/archive/5069815_CN69815_0?rand=184833)