# BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award — The Sammy

- Link: https://www.thailand-business-news.com/pr-news/bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award-the-sammy
- Published: 2026-07-01T18:00:00+07:00
- Author: PR Newswire

SINGAPORE, July 1, 2026 /PRNewswire/ — BIGO Ads, a deep learning-based advertising
platform under JOYY Inc. (NASDAQ: JOYY), has been named a winner of the 2026 Sales
and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG),
a global independent awards organization recognizing outstanding achievement across
business disciplines. BIGO Ads earned recognition in the Growth Catalyst / Advertising
Technology category.

The Sales and Marketing Excellence Awards honor the organizations, campaigns, teams,
technologies, and individuals setting the standard for what sales and marketing 
can accomplish when strategy, execution, and accountability converge. This year’s
program attracted nominations from organizations across more than 20 industries 
worldwide and was evaluated by a panel of experienced business executives using 
objective scoring benchmarks.

"The 2026 Sammy winners are not just great marketers, they are accountable ones.
What set this year’s honorees apart was their ability to connect strategy to outcomes
and show exactly what moved the needle. BIGO Ads is a strong example of that standard
in action." said Russ Fordyce, Chief Recognition Officer at the Business Intelligence
Group.

BIGO Ads was recognized for its AI-driven full-funnel growth system, which combines
deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization
to help advertisers and developers pursue profitable growth. The platform stood 
out for connecting acquisition efficiency and monetization performance into a more
accountable, ROI-focused advertising model.

"This recognition is a meaningful validation of BIGO Ads’ commitment to building
advertising technology that delivers measurable business value. As the industry 
moves toward more accountable and ROI-driven growth, we will continue to strengthen
our AI-powered optimization, monetization intelligence, and platform capabilities
to help advertisers and developers grow more efficiently and sustainably," said 
Eden Liu, Head of Global Business, BIGO Ads.

**About BIGO Ads**

As a deep learning-based intelligent advertising platform for advertising and monetization
under JOYY Inc. (NASDAQ: JOYY), BIGO Ads leverages full-stack AI capabilities, mature
oCPC and ROAS bidding models, and cutting-edge in-app bidding technology to empower
global clients to achieve efficient user growth and maximize advertising revenue.

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