# BRAHMA AI, Hakuhodo Technologies Partner to Scale High-Fidelity Digital Humans Across Japan and APAC

- Link: https://www.thailand-business-news.com/pr-news/brahma-ai-hakuhodo-technologies-partner-to-scale-high-fidelity-digital-humans-across-japan-and-apac
- Published: 2026-06-29T22:00:00+07:00
- Author: PR Newswire

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LONDON and TOKYO, June 29, 2026 /PRNewswire/ — [BRAHMA AI](https://www.brahma.io/)
and [Hakuhodo Technologies](https://www.hakuhodo-technologies.co.jp/) today announced
a strategic partnership to develop, commercialize, and deploy high-fidelity digital
humans at enterprise scale across Japan and the Asia-Pacific (APAC) region.

 [⌊Digital Human (ATMAN) of Hibari Misora, featured in the BS Nippon TV program “Hibari Misora brought back in the Reiwa Era.”⌉](https://mma.prnasia.com/media2/2998280/BRAHMA_AI_Hibari.jpg?p=medium600)

Digital Human (ATMAN) of Hibari Misora, featured in the BS Nippon TV program “Hibari
Misora brought back in the Reiwa Era.”

Formalized under a Memorandum of Understanding (MOU), the partnership establishes
a joint framework to combine BRAHMA AI’s advanced AI-driven digital human technology
with Hakuhodo DY Group’s deep creative expertise, client network, and market leadership
in Japan and APAC.

**Strategic Collaboration**

The partnership will focus on:

 ◦ Developing and deploying advanced AI-powered digital human technologies (including
   Interactive models)
 ◦ Delivering AI products, and services tailored to the Japanese market
 ◦ Commercializing lifelike digital humans called ATMANs for enterprise clients
 ◦ Creating new storytelling formats, branded content, and immersive customer experiences
 ◦ Integrating digital humans, ATMANs, into Hakuhodo DY Group-led campaigns and 
   platforms
 ◦ Expanding applications across industries and intellectual property (IP) owners
   in Japan and APAC

Core creative and technical teams from both organizations will work in close collaboration
to drive concept development and deliver high-quality, culturally nuanced content.

**A Proven Foundation**

This partnership builds on a successful prior collaboration, most notably the debut
of the digital likeness of Hibari Misora, created using proprietary AI models, ATMANs,
trained on historical footage and audio.

The digital performer was featured in a BS Nippon TV special program _"Hibari Misora
brought back in the Reiwa Era" _(broadcast January 7–8, 2026), appearing alongside
contemporary artists. The project demonstrated both the creative and commercial 
potential of high-fidelity digital humans, ATMANs in modern media.

**Strategic Objectives**

Through this partnership, the Parties aim to:

 ◦ Accelerate enterprise adoption of digital human technologies
 ◦ Establish a new category of AI-driven communication through digital humans, ATMANs.
 ◦ Deliver culturally adaptive, high-fidelity digital humans, ATMANs, tailored to
   regional markets
 ◦ Unlock scalable commercial opportunities across media, entertainment, retail,
   and communications

**Roles and Contributions**

**BRAHMA AI**

 ◦ Provides core AI technology and digital human, ATMAN, systems
 ◦ Leads innovation in high-fidelity digital human, ATMAN, development
 ◦ Supports enterprise deployment and scaling

**Hakuhodo Technologies**

 ◦ Lead client integration, creative direction, and market deployment
 ◦ Provide access to enterprise clients across Japan and APAC
 ◦ Contribute creative strategy, production capabilities, and localization expertise

**Future Outlook**

Looking ahead, the partnership will expand joint initiatives across Japan and the
broader APAC region, focusing on:

 ◦ New visual formats and creative applications
 ◦ Deeper integration into enterprise workflows in order to implement digital humans,
   ATMANs
 ◦ Co-development and co-commercialization opportunities
 ◦ Scalable, content-driven business models leveraging digital humans, ATMANs

**Executive Commentary**

**Prabhu Narasimhan, CEO, BRAHMA AI:"Digital humans, ATMANs represent a fundamental
shift in how brands and audiences connect. Our partnership with Hakuhodo enables
us to deliver culturally nuanced, high-fidelity digital humans, ATMANs, at enterprise
scale across APAC."

**Jo Plaete, CTO, BRAHMA AI:"By combining Hakuhodo DY Group’s creative heritage 
with BRAHMA AI’s technological innovation, we are establishing a new category of
communication. This partnership empowers brands to explore entirely new methods 
of expression through digital humans."

**Ken Matsuzaki, Creative Technologist, Hakuhodo Technologies:"BRAHMA AI’s exceptional
digital human technology has played a pivotal role in advancing our creative initiatives.
By integrating this innovation with our expertise, we look forward to strengthening
our collaboration and delivering greater value to clients across Japan and APAC."

**[About BRAHMA AI](https://www.brahma.io/)**

BRAHMA AI is an enterprise AI content platform enabling organisations to create,
manage and distribute AI-driven media through BRAHMA AI Studio and BRAHMA AI Core,
guided by its Mind² foundation and delivering industry-leading fidelity, trust and
governance. BRAHMA AI is founded on technology which has won eight Academy Awards
for Best Visual Effects, including for Interstellar, Tenet and Dune Parts One and
Two. Its goal is to bring Hollywood-grade AI content to enterprise, setting the 
standard for quality, fidelity and trust.

Visit: [www.brahma.io](http://www.brahma.io/)

**[About Hakuhodo Technologies Inc.](https://www.hakuhodo-technologies.co.jp/)**

A technology strategy company that plans and develops various technology strategies,
including full-funnel marketing, the consumer interface market, media, and creative
domains. Established in April 2022 for the purpose of consolidating the development
structure of the Hakuhodo DY Group, and strengthening and evolving that structure.

Visit: [https://www.hakuhodo-technologies.co.jp](https://www.hakuhodo-technologies.co.jp/)

Photo: [https://mma.prnasia.com/media2/2998280/BRAHMA_AI_Hibari.jpg?p=medium600](https://mma.prnasia.com/media2/2998280/BRAHMA_AI_Hibari.jpg?p=medium600)

Logo: [https://mma.prnasia.com/media2/3001661/BRAHMA_AI_Logo.jpg?p=medium600](https://mma.prnasia.com/media2/3001661/BRAHMA_AI_Logo.jpg?p=medium600)

 

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