# Budget Direct Sets up in Adelaide, Boosting Local Employment and Customer Service

- Link: https://www.thailand-business-news.com/pr-news/budget-direct-sets-up-in-adelaide-boosting-local-employment-and-customer-service
- Published: 2026-10-19T02:30:00+07:00
- Author: PR Newswire

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ADELAIDE, Australia, Oct. 19, 2026 /PRNewswire/ — Budget Direct, Australia’s most
awarded insurer, underwritten by leading insurance group Auto & General, today started
serving customers from Adelaide, marking a significant investment in South Australia.

 [⌊Ashley Wright, General Manager South Australian Operations⌉](https://mmx.prnasia.com/media/MS2015557/20261017223235EDT_image_1.jpg?id=OA3025121&p=medium600)

Ashley Wright, General Manager South Australian Operations

A new facility in the CBD, commencing operations today, will initially house a dedicated
service team of approximately 50 staff, focused on providing great customer service.
This team will support all Auto & General policies, including Budget Direct customers
and valued partner brands.

In early 2027, the business will continue to grow and move to a permanent site with
capacity for up to 300 employees.

Adam Crane, CEO Insurance Australia at Auto & General, emphasised the strategic 
importance of this expansion. "Opening our new office in Adelaide is a clear demonstration
of our commitment to our customers in South Australia and across the country," said
Mr Crane.

"We’re thrilled to be investing in the local economy, creating valuable, long-term
job opportunities, and contributing to Adelaide’s future growth. This move allows
us to enhance our service capabilities and deepen our connection with the community."

Relocating to Adelaide to lead the establishment of this new team is Ashley Wright,
General Manager for the South Australian operations. "It’s an exciting time to be
in Adelaide, building a fantastic new team that will play a vital role in delivering
outstanding service to our customers," said Mr Wright.

"Our focus is on providing a seamless and supportive experience for policyholders,
and I am particularly proud to be connecting with local talent and creating new 
career pathways here in South Australia."

This expansion underscores Budget Direct’s dedication to its growing customer base
and its ongoing efforts to provide employment opportunities within Australia.

The new office is testament to the company’s long-term vision and belief in the 
potential of Adelaide to support its national operations.

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