# BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness - Link: https://www.thailand-business-news.com/pr-news/byd-pure-games-2026-the-ultimate-fitness-challenge-meets-a-weekend-of-wellness - Published: 2026-09-08T15:56:00+07:00 - Author: PR Newswire **_From adrenaline-fueled fitness challenges to immersive wellness experiences, discover two days of movement, recovery and a chance to win a brand-new electric SUV_**  SINGAPORE, Sept. 8, 2026 /PRNewswire/ — Looking to power up your body for better holistic fitness, restart your commitment to self-care and explore new fitness and wellness experiences, or simply enjoy an active day out? PURE Singapore’s **_BYD PURE GAMES 2026_**, to be held on 26 and 27 September 2026 at Ngee Ann City’s Civic Plaza, will offer a weekend of experiential activities across fitness, yoga, recovery and holistic wellbeing. The fitness and wellness festival, that focuses on an integrated approach to wellness, is presented by BYD, the event’s Official Title Sponsor. [⌊BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness⌉](https://mmx.prnasia.com/media/MS1983286/20260908040451EDT_image_1.jpg?id=OA2934801&p=medium600) BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness From a fitness competition to challenge your limits, an explorer zone to try out exclusive offerings across various lifestyle and wellness brands, access to specially- designed classes at PURE Ngee Ann City, a Lucky Draw to win a BYD ATTO 3 and more, the festival is curated to immerse everyone in all things wellness. Attendees will also be the first to try out PURE’s science-backed and personalised smart recovery concept, **_Re:set by PURE_**. Designed to celebrate movement and backed by the experience of PURE Group’s wellness experts, BYD PURE GAMES 2026 invites you to discover new ways to stay active, find and connect with the fitness community and be empowered to take a positive step for a better, stronger self. **Earn your Place on the Podium in the BYD PURE GAMES 2026 Challenge** The event’s highlight is the **BYD PURE GAMES 2026 **challenge, a functional fitness competition that combines eight workout stations to put strength, endurance, agility, determination and teamwork to the test. Participants can choose from **Team** (26 September) and **Elite** (27 September) categories, making it suitable for everyday fitness enthusiasts and experienced athletes alike. They can choose to compete in Singles, Doubles (2pax) and Relay ( 4pax) formats, as they push for best scores in cardio, strength and more in a variety of activities, from treadmills to SkiErg stations. More details on the formats, stations and pricing are available in **Annex A**. Attractive prizes, ranging from PURE memberships and lifestyle products, await the top 3 finishers in each category. All participants will also receive a Challenger Kit^([1]), which includes a 1-week access to PURE Singapore, vouchers and brand partners’ merchandise. Registration for the BYD PURE GAMES 2026 challenge is now available [online](https://circle21.events/pure-games-singapore) with prices starting from SGD 100 till 13 September. For those who prefer to be there as moral support for their family and friends as they take on the challenge instead, bring the tribe and enjoy the action at the festival grounds as the participants battle it out. Fans of Mediacorp Artistes ** Nick Teo, Richie Koh, Jernelle Oh and Kele** will also have the chance to cheer them on, as the artistes will be taking part in the BYD PURE GAMES 2026 as well. **Kickstart Your Fitness Adventure with PURE Explorer Zone** Beyond the fitness challenge, visitors can experience an extensive eco-system of wellness activities at the festival’s PURE Explorer Zone, across the festival grounds. PURE joins hands with leading beauty, wellness, technology and automotive brands to host experiences that promote a holistic healthy and active lifestyle. The festival will also showcase the growing importance of recovery as an essential pillar of the fitness journey. Highlights include: ◦ **_Re:set by PURE_**: Currently available only at PURE’s Hong Kong clubs, visitors can enjoy a firsthand taste of the science-backed and personalised smart recovery concept through a **guided protocol led by PURE coaches from Hong Kong**, featuring contrast therapy, sauna and compression massage boots. Participants can enjoy a pre-race boost or post-race recovery at any time, powered by Therabody and Tundra. ◦ **Title Sponsor, BYD** will showcase its latest lineup of intelligent electric and hybrid vehicles, giving visitors the opportunity to experience the innovation, technology and design that have made BYD Singapore’s No. 1 car brand. Guests can get up close with some of BYD’s newest models, including the **BYD ATTO 3 EVO**, **BYD SEALION 7 Extended Range** and **BYD ATTO 1**, while learning more about the brand’s advanced safety, connectivity and New Energy Vehicle technologies. Beyond the vehicle display, visitors can participate in a range of interactive challenges, fun family-friendly activations and engaging experiences throughout the festival grounds, with exclusive BYD merchandise, prizes and giveaways to be won. Whether discovering their next vehicle or simply enjoying the festivities, festival-goers can immerse themselves in the innovative and sustainable mobility solutions that are shaping the future of driving with **Singapore’s No. 1 car brand**. ◦ **Official Hair Styling Partner, Dyson** will bring its premium hair styling expertise to the event with an exclusive pop-up experience. Visitors can enjoy complimentary hair styling sessions by Dyson’s professional stylists, discover and experience its latest hair care technology, and enjoy exclusive event-only promotions on selected Dyson products. ◦ **Official Skincare Partner, Kiehl’s** will invite visitors to discover its skincare expertise through an engaging product experience at its pop-up. Guests can explore and try selected Kiehl’s products, receive personalised skincare recommendations, and enjoy exclusive event-only retail promotions. ◦ **PURE Booth:** Visitors can discover PURE’s premium fitness, yoga and holistic wellness offerings, while gaining personalised insights through complimentary body composition assessments by expert PURE Personal Trainers. Exclusive event- only membership privileges will also be available throughout the weekend, with new members receiving complimentary PURE Points redeemable for rewards such as additional membership months and selected wellness services. Visitors can also collect stamps as they visit the various festival booths to receive gifts, including a 1-week PURE trial pass, to continue their fitness journey after the event. **The Wellness Experience Continues Beyond Festival Grounds with Curated Classes Powered by Woah Group, the official Distributor of Bloom and C4 Energy Drinks in Singapore.** During the festival weekend, visitors can continue their wellness experience beyond the event grounds by participating in a specially curated schedule of signature PURE Fitness and PURE Yoga classes led by PURE’s instructors, at PURE Fitness and PURE Yoga Ngee Ann City. Developed exclusively for the festival, the classes range from high-energy functional training and cycling to yoga and mobility-focused sessions. Held within PURE’s premium club facilities, they offer fitness enthusiasts authentic studio experience and a taste of what it means to be part of the PURE community, including access to the club’s amenities. Selected sessions will also blend complementary disciplines, allowing participants to explore different training styles. Woah Group will further enhance the participant experience with complimentary Bloom and C4 energy drinks for participants attending the yoga and fitness classes respectively. Festival-goers can also visit the Bloom activation booth within the BYD PURE Games event space to enjoy product sampling and exclusive event-only retail promotions. More details on the schedule are available on Annex B. **A Fitness and Wellness Community Comes Together** BYD PURE GAMES 2026 is set to inspire, excite, and provide a well-rounded experience on wellness for all, regardless of fitness levels. "Here in PURE, we believe that You Are More Than You Know. What started as a simple conversation around creating a community fitness event has grown into something far bigger than what my team and I imagined. BYD PURE GAMES 2026 will transform Ngee Ann City into a celebration of movement, competition, community and wellness. We are excited to welcome everyone to come join us, inspire others, and be inspired to go further and feel better through fitness. We’re also incredibly grateful to the amazing partners who believe likewise and are choosing to be on this journey with us," said Ron Hanerfeld, Managing Director of PURE Singapore. "BYD believes in leveraging innovation to enable better living. We’re delighted to support PURE GAMES, as it is aligned with our objectives to support a more active and healthy lifestyle, and look forward to welcoming both competitive and non-competitive fitness enthusiasts," said James Ng, Managing Director of BYD Singapore. Whether you’re looking to challenge yourself, try a new workout or simply enjoy the atmosphere, BYD PURE GAMES 2026 offers something for everyone. **Terms and conditions ** Participation in BYD PURE GAMES 2026 is subject to the event’s Terms & Conditions. Click [here](https://www.pure-360.com.sg/happenings/pure-games-tnc) to read the full Terms and Conditions. Click [here](https://assets.pure-360.com.sg/wp-content/uploads/2026/06/25122341/PURE-GAMES-2026-Official-Rulebook-1.pdf) to read the Official Rulebook. **BYD PURE GAMES 2026** 26 – 27 September 2026 Ngee Ann City, Civic Plaza, 391A Orchard Rd, Singapore 238873 [www.pure-360.com.sg/happenings/byd-pure-games-2026/](http://www.pure-360.com.sg/happenings/byd-pure-games-2026/) **Editor’s Note:** Official Hashtags: #BYDPUREGAMES #PUREFitnessSingapore #PUREYogaSingapore Official Media Kit: [https://bit.ly/BYDPUREGAMES2026](https://bit.ly/BYDPUREGAMES2026) Photo Credits: PURE Singapore **About PURE Group** Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online , FUZE, and Re:set by PURE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore.  **PURE Yoga** has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world. ** PURE Fitness** offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world- class instructors.   **PURE Pilates** offers group reformer Pilates training to tone the physique, improve postural alignment and enhance flexibility.   **PURE Nutrition**‘s tailored programmes, **nood food**‘s healthy-licious fuel, and  **FUZE**‘s innovative small group training add to the PURE Group’s  integrated community – dedicated to helping people lead a happier, balanced 360˚ lifestyles. **Re:set by PURE** takes a fresh and intelligent approach to wellness with a world- first progressive space. Science-backed modalities are tailored to each individual, providing a personalised plan led by Re:set Coaches to address targeted needs. For anyone who is burnt-out, drained or stressed – because everyone needs a mental, physical and emotional Re:set to feel their best again.   More information on PURE can be found at [www.pure-360.com.sg](http://www.pure-360.com.sg/). **About BYD ** BYD (Build Your Dreams) is a multinational high-tech company that leverages technological innovations for a better life.  BYD now has four industries: Auto, Electronics, New Energy, and Rail. Since its foundation in 1994, the company has quickly developed solid expertise in rechargeable batteries and has become a relentless advocate of sustainable development for 32 years with wide recognition from the international community. BYD’s new energy vehicles have reached 121 countries and regions around the world, with operating footprints covering six continents. BYD shoulders the responsibility and mission of the time, firmly embracing the wave of automobile electrification, establishes itself as the leader of new energy vehicles in China and the world, paving a green innovation and development road. More information on the company can be found at [www.byd.com](https://www.byd.com/). | ^([1]) _The Challenger Kit includes a PURE shoe bag, BYD PURE Games 2026 Challenger Patch, a complimentary 1-week access to PURE Singapore clubs, as well as festival partner gifts._ | **Annex A: BYD PURE GAMES 2026 – Format and Pricing** **Categories: ** 1. **Team: **Doubles / Relay – Men, Women, Mixed (2M+2W) 2. **Elite: **Singles / Double – Men, Women, Mixed (1M+1W) **Stations** | **SEQ** | **Stations** | **Team (26 Sep)** | **Elite (27 Sep)** | | 1 | Treadmill Run | 1,000m | 1,500m | | 2 | Dual Dumbbell Front- Rack Walking Lunges (100m) | Female: 7.5kg Male: 12.5kg | Female: 12.5kg Male: 17.5kg | | 3 | Row Erg | 1,000m | 1,500m | | 4 | Alternating Dumbbell Snatch (50 reps) | Female: 7.5kg Male: 12.5kg | Female: 12.5kg Male: 17.5kg | | 5 | Assault Bike | Female: 20-cals Male: 30-cals | Female: 30-cals Male: 40-cals | | 6 | Sled Push (50m) | Female: 107kg Male: 152kg | Female: 152kg Male: 202kg | | 7 | Ski Erg | 1,000m | 1,500m | | 8 | Hang & Hold | Participant(s) to hold on for as long as he/she can to shave off t heir final timing. This is capped at five minutes. | **Pricing\* ** | **Formats/Pricing** | **Standard Pricing ** **(Till 13 Sep)** | | Singles | SGD 100 | | Doubles | SGD 160 per team | | Relay | SGD 200 per team | _*All prices exclude 9% GST._ **Challenger Kit** All participants will receive an exclusive challenger kit that consists of: ◦ 1-week complimentary access to PURE Fitness and PURE Yoga Singapore ◦ BYD PURE GAMES 2026 Finisher Patch ◦ PURE merchandise ◦ Brand partner treats from Kiehl’s, Dyson and more **Prizes ** Top 3 placements across each category and divisions will walk away with attractive prizes. Prizes indicated are for each challenger per team. | **Placement** | **Prizes** | | 1^(st) Prize | ◦ 6-month PURE membership (worth $1,680) ◦ BYD PURE GAMES 2026 Winner Patch ◦ Theragun Sense (worth $479) | | 2^(nd) Prize | ◦ 3-month PURE membership (worth $840) ◦ BYD PURE GAMES 2026 Winner Patch ◦ Dyson Supersonic Travel hair dryer (worth $399) | | 3^(rd) Prize | ◦ 1-month PURE membership (worth $280) ◦ BYD PURE GAMES 2026 Winner Patch ◦ Kiehl’s Skincare Set worth $100 | **Annex B: Group Classes** Price: $55 per pax per class Every participant will receive a 1-week unlimited trial pass to PURE, nood voucher and exclusive gifts from our brand partners. Location: PURE Fitness Ngee Ann City | 26 September, Saturday | | 11.30am – 12.30pm | Rhythm Cycling: Latest Hits | | 12.30pm – 1.45pm | Functional Steps: 2000 Hits | | 1.30pm – 3.00pm | Cross Training | | 27 September, Sunday | | 10.00am – 11.15am | Les Mills GRIT x THE TRIP | | 12.30pm – 1.45pm | Reformer x HIIT Fusion | Location: PURE Yoga Ngee Ann City | 26 September, Saturday | | 9.00am – 10.15am | Yoga for Longevity: Yoga Therapy & Breath | | 10.30am – 11.45am | Deep Release: Yin & Myofascial Release  | | 12.00pm – 1.00pm | Ballet Yoga for Littles | | 12.30pm – 1.30pm | Yogasthenics | | 2.00pm – 3.30pm | Flow & Sound: Yang Yoga & Sound Bath | | 27 September, Sunday | | 9.00am – 10.00am | 11:11 Alchemy – Yin + Sound Bath | | 10.30am – 11.30am | 11:11 Alchemy – Yin + Sound Bath | | 1.15pm – 2.15pm | Mobility Reset: Mobility & Myofascial Release | | 2.30pm – 3.45pm | Chair & Wall Rope Yoga |   --- | This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. | --- **Read the original article :** [BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness ](http://www.prnasia.com/story/archive/5042293_AE42293_0?rand=184833)