# Can an AI That Actually Does the Work Win Over Asia's Businesses?

- Link: https://www.thailand-business-news.com/pr-news/can-an-ai-that-actually-does-the-work-win-over-asias-businesses
- Published: 2026-07-09T16:59:00+07:00
- Author: PR Newswire

HONG KONG, July 9, 2026 /PRNewswire/ — The demo was unremarkable in its simplicity.
A young product manager, five months into her job at Kingsoft Office, typed a command.
The screen flickered. Customer data streamed in from a CRM system. A 300-line procurement
document was parsed, matched, and evaluated. A post-project report assembled itself.

 [  ](https://mma.prnasia.com/media2/3005181/2.html)

It is a small moment, easily overlooked. But it speaks to something larger — and
more urgent — than a single software demonstration.

Across the corporate world, a quiet frustration is building. Companies are pouring
billions into artificial intelligence. They are buying chatbots, subscribing to 
copilots, and running pilot after pilot. Yet in boardrooms and break rooms alike,
the same complaint echoes: the AI answers questions, but it does not do the work.

A Gartner survey published in April found that more than 70% of enterprise AI projects
are failing to meet expectations. Bain & Company, in a separate study of 951 companies,
reported that AI investment is surging — but returns are not following. The gap 
between promise and delivery has become the defining anxiety of the corporate AI
era.

At LEAP EAST, the international technology conference that opened in Hong Kong on
July 8, Kingsoft Office, the Chinese software company behind WPS Office, offered
a diagnosis and a remedy. The problem, the company argues, is not that AI is not
powerful enough. It is that AI has not been allowed to touch the actual work.

"We’ve moved from the era of ‘how to make one person faster’ to ‘how to make an 
organization smarter,’" said Xu Liu, Vice President of Kingsoft Office. "That requires
a fundamentally different architecture."

The company’s answer is WPS 365, an enterprise productivity platform that embeds
AI directly into business workflows — not as a separate assistant, but as a layer
that reads, writes, analyzes, and acts inside the documents and systems that companies
already use. Kingsoft Office calls it an "Enterprise Brain Execution Layer."

The most striking part of the offering is Qingzhou AI, a lightweight private-deployment
system designed for companies that cannot afford the risk — or the cost — of traditional
AI infrastructure. In an era when data sovereignty has become a geopolitical and
regulatory concern, Qingzhou AI runs on a single server, reducing hardware requirements
by more than 95%. It is an approach that turns the prevailing industry logic on 
its head: instead of asking companies to build bigger infrastructure, it asks how
little infrastructure is truly needed.

The implications for Asia Pacific are significant. Across Southeast Asia, small 
and medium enterprises make up the vast majority of businesses. Many operate in 
sectors — finance, legal, education — where data cannot leave national borders. 
For them, the choice has long been between expensive on-premise systems and risky
public cloud AI. Qingzhou AI offers a third path.

Kingsoft Office has been in the document business for 38 years. That longevity, 
the company believes, gives it an advantage that newer AI-native startups cannot
replicate: an intimate understanding of how work actually flows through documents—
contracts, reports, spreadsheets, meeting notes — and how AI can live inside them,
not alongside them.

"What is changing is not just the software," Liu said. "It is the very idea of where
intelligence lives in an organization."

 

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