# Carlsberg Asia and Grab Make Beer Pairing Discovery Effortless with Brewmaster-curated Dining Experiences

- Link: https://www.thailand-business-news.com/pr-news/carlsberg-asia-and-grab-make-beer-pairing-discovery-effortless-with-brewmaster-curated-dining-experiences
- Published: 2026-09-28T14:50:00+07:00
- Author: Media OutReach

#### _Carlsberg’s Brewmaster Zoran Gojkovic takes his pairings from the brewhouse to Singapore’s boldest tables, with exclusive deals on Grab Dine Out_

SINGAPORE – [Media OutReach Newswire](https://www.media-outreach.com/) – 28 September
2026 – **Carlsberg Asia **is partnering with **Grab**, Southeast Asia’s everyday
superapp, to launch exclusive dine-out deals with Brewmaster-curated beer pairings
at 28 restaurants in Singapore. Available until 25 October, the campaign invites
consumers to discover unexpected pairings and enjoy them firsthand at partner restaurants.

![Carlsberg Asia partners with Grab to launch exclusive dine-out deals with beer
pairings curated by Zoran Gojkovic, Carlsberg's Brewmaster.](https://images.media-
outreach.com/release.php/Thumb/1600x800/816581/816581-Carlsberg-Asia-x-Grab-to-.
jpeg)

 _Carlsberg Asia partners with Grab to launch exclusive dine-out deals with beer
pairings curated by Zoran Gojkovic, Carlsberg’s Brewmaster._

 //www.youtube.com/embed/d6yaRvJecik

 Guided by **Carlsberg’s ****Brewmaster****, Zoran ****Gojkovic**, this first-of-
its-kind collaboration takes diners on a seamless journey, from digital inspiration
to tableside enjoyment. Diners can explore curated food-and-beer pairing experiences,
unlock exclusive vouchers, and head to partner restaurants to savour the perfect
pairing. Whether it’s a spicy weeknight supper with local favourites, a long weekend
brunch or a premium fine dining experience, every pairing is designed to turn everyday
meals into memorable beer moments.

 **Carlsberg’s ****Brewmaster**** Brings His Expertise ****t****o ****Singapore’s
Boldest Tables**

 To bring this to life, Carlsberg’s Brewmaster, Zoran Gojkovic, travelled across
Southeast Asia, trading the brewhouse for the region’s most exciting kitchens. At
every stop, he sat down with chefs, restaurant partners and local food communities
to explore the rich culinary traditions behind each dish and share the brewing science
behind great pairings. Along the journey, Zoran drew on his decades of expertise
to match every innovative dish with the perfect brew from Carlsberg’s portfolio,
revealing how local food culture and brewing craftsmanship blend seamlessly at the
same table.

![Zoran Gojkovic, Carlsberg's Brewmaster, brought his brewing expertise across Southeast
Asia, curating the perfect beer pairings.](https://images.media-outreach.com/release.
php/Thumb/1600x1067/816623/816623-Zoran-Gojkovic-Carlsberg-.jpeg)

 _Zoran Gojkovic, Carlsberg’s Brewmaster, brought his brewing expertise across Southeast
Asia, curating the perfect beer pairings._

 With exclusive deals now available on Grab Dine Out, Carlsberg is redefining the
modern beer occasion in a bustling city filled with vibrant local flavours. The 
partnership allows food lovers to discover local spots, unlock personalised deals,
and explore expertly crafted beer pairings tailored to diverse tastes.

 **Olga Pulyaeva****, ****General Manager****, Carlsberg Singapore**, said: “By 
bringing our premium portfolio onto Grab and tapping into its extensive ecosystem,
we are connecting with digitally engaged consumers and turning online discovery 
into real dining experiences. Paired with Zoran’s expertise in matching our beers
with the city’s diverse flavours, this partnership is taking diners from inspiration
to the table in just a few taps.”

 **Discovering the Perfect Pairin****g**** in ****Singapore’s Vibrant Dining Scene**

 The food-and-beer pairing experience spotlights a curated selection from Carlsberg’s
portfolio, including the citrusy and refreshing **1664 Blanc**, the rich and velvety**
Connor’s**** Stout Porter**, the refined Japanese lager **Sapporo**, the easy-drinking**
Carlsberg Smooth Draught**, and the OG, well-balanced **Carlsberg Danish Pilsner.**
Each chosen to distinctively bring out the best of the city’s culinary concepts.
From contemporary Chinese to an energetic Japanese gastrobar and open-flame grill
mastery, the pairings are designed to showcase how Carlsberg’s beer styles complement
the chefs’ creations.

![At Empress, Connor's robust, roasty malt complements the restaurant's time-honoured
Chinese classics.](https://images.media-outreach.com/release.php/Thumb/1600x1066/
816616/816616-Carlsberg-Asia-x-Grab-Foo.jpeg)

 _At Empress, Connor’s robust, roasty malt complements the restaurant’s time-honoured
Chinese classics._

 At **Empress**, the contemporary Chinese restaurant overlooking the Singapore River,
time-honoured classics such as Empress Roast Duck and a savoury Popcorn Chicken 
Spicy Sichuan Style take center stage. **Connor’s**** Stout Porter****‘s **robust,
roasty malt perfectly echoes the lacquered, smoky skin of the duck, while **Carlsberg
Danish Pilsner’s** crisp mouthfeel and hoppy notes balance the popcorn chicken’s
rich, spicy flavours.

 //www.youtube.com/embed/Bu3gW8kXOEI

 Over at **Kinki**, a vibrant Japanese fusion gastrobar on Collyer Quay, bold, modern
plates like Jeju Pork Jowl and Saikoro Pepper Steak meet a buzzing atmosphere. The
bright, aromatic citrus notes of **1664 Blanc** cut through the richness of the 
pork jowl, lifting every savoury note with a bright, refreshing finish. **Sapporo’s**
light, well-balanced finish complements the tender richness of the pepper steak.

 //www.youtube.com/embed/jOuJCBjapi4

 **Fireplace by Bedrock**, a modern wood-fired concept spotlighting premium ingredients,
turns up the heat with the deep smokiness of 6-Hour Wood-Fired Pork Belly. Its robust
flavours call for the mellow and easy finish of **Carlsberg Smooth Draught** to 
reset the palate between bites.

 //www.youtube.com/embed/crYNqZl26-Q

 **From Grab to the Table: Turning Everyday Meals into Beer Occasions**

 Going from craving to table takes just a few taps. On the dedicated Carlsberg selection
page in the Grab app, consumers can browse participating restaurants and explore
curated food-and-beer pairing deals. Simply pre-purchase a deal in the app and then
redeem it at the restaurant to enjoy the exact pairing featured in the campaign.
Together, Carlsberg and Grab are making great pairings easier to find and enjoy:
one deal, one pairing, one shared table at a time.

Hashtag: #Carlsberg #Grab #BeerPairing

The issuer is solely responsible for the content of this announcement.

#### About Carlsberg Asia

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading
brewery groups in the world, with an attractive portfolio of beer and other beverage
brands. With over 37.000 employees, and with a presence in more than 150 markets,
the Group has a purpose of brewing for a better today and tomorrow. Doing business
responsibly and sustainably supports that purpose – and drives the efforts to deliver
value for shareholders and society.

 Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets:
Cambodia, China, Hong Kong S.A.R. (Macau and Taiwan), Laos, Malaysia, Myanmar, Singapore
and Vietnam. Altogether we have 35 breweries in operation and some 13,000 employees
spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.

#### About Grab

Grab is a leading superapp in Southeast Asia, operating across the deliveries, mobility
and digital financial services sectors. Serving over 900 cities in eight Southeast
Asian countries – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore,
Thailand and Vietnam – Grab enables millions of people everyday to order food or
groceries, send packages, hail a ride or taxi, pay for online purchases or access
services such as lending and insurance, all through a single app. We operate supermarkets
in Malaysia under Jaya Grocer and Everrise, which enables us to bring the convenience
of on-demand grocery delivery to more consumers in the country. As part of our financial
services offerings, we also provide digital banking services through GXS Bank in
Singapore and GXBank in Malaysia. Grab was founded in 2012 with the mission to drive
Southeast Asia forward by creating economic empowerment for everyone. Grab strives
to serve a triple bottom line – we aim to simultaneously deliver financial performance
for our shareholders and have a positive social impact, which includes economic 
empowerment for millions of people in the region, while mitigating our environmental
footprint.

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**Source** : [Carlsberg Asia and Grab Make Beer Pairing Discovery Effortless with Brewmaster-curated Dining Experiences](https://www.media-outreach.com/news/singapore/2026/09/28/490639/?rand=186006)

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