# Cathay United Bank Ho Chi Minh City Branch Receives Three HR Asia Awards for Best Companies to Work for in Asia, Tech Empowerment, and People Transformation

- Link: https://www.thailand-business-news.com/pr-news/cathay-united-bank-ho-chi-minh-city-branch-receives-three-hr-asia-awards-for-best-companies-to-work-for-in-asia-tech-empowerment-and-people-transformation
- Published: 2026-07-13T09:27:00+07:00
- Author: PR Newswire

HO CHI MINH CITY, Vietnam, July 13, 2026 /PRNewswire/ — Cathay United Bank – Ho 
Chi Minh City Branch (CUBHCM) received the "Best Companies to Work for in Asia 2026"
and "Tech Empowerment" awards at the HR Asia Awards 2026 for the second consecutive
year. The branch was also honored with the "People Transformation" award. The recognition
reflects CUBHCM’s continued efforts to strengthen talent development, enhance employee
experience, and advance digital transformation across its overseas operations.

As part of its ongoing HR digitalization initiatives, CUBHCM has established an 
integrated digital HR platform. Employee basic information, leave applications, 
and attendance management are now fully processed through the platform, helping 
improve operational efficiency, reduce manual procedures, and provide employees 
with a more streamlined experience.

CUBHCM has also digitalized the key talent management and development processes 
through its self-developed Performance Management & Development (PMD) system and
360-degree feedback platform. These tools support more data-driven performance evaluations,
structured development planning, and insightful talent discussions, strengthening
the organization’s ability to nurture talent and drive sustainable growth.

In recent years, CUBHCM has continued to strengthen its digital foundation while
placing greater emphasis on people development and organizational capability. With
the support from Head Office, the branch has advanced a range of initiatives in 
talent cultivation, leadership development, employee engagement, and workplace culture.
These efforts have not only supported long-term sustainable growth but also contributed
to recognition across multiple award categories.

To further strengthen the talent pipeline and organizational capabilities, CUBHCM
supports talent development through structured programs, including the Cathay Management
Associate (CMA) Program, International Master Program (IMP), and Associate Relationship
Manager Program (ARMP). These programs provide employees with training, cross-border
exposure, and rotational experience to enhance their professional capabilities and
broaden their perspectives. In parallel, the branch maintains leadership development
frameworks, learning resources, and a well-being program covering employees’ physical,
mental, social, and emotional needs, together with engagement channels that encourage
communication, inclusion, and feedback.

Keng Yang Lin, General Manager of Cathay United Bank – Ho Chi Minh City Branch, 
said: "Receiving the Tech Empowerment Award is a strong recognition of our efforts
in digital transformation. At Cathay United Bank, technology is not only applied
to financial service innovation, but also embedded in how we communicate with employees,
strengthen organizational collaboration, and support talent development. The People
Transformation Award reflects our sustained investment in people. Through structured
development programs, international exposure, and continuous learning opportunities,
we aim to help employees build the confidence, resilience, and momentum needed to
thrive in a rapidly changing environment."

Since entering Vietnam in 2005, CUBHCM has steadily expanded its corporate and consumer
banking businesses. Alongside this growth, the branch has remained committed to 
placing people at the center of its long-term development strategy. Through competitive
compensation, comprehensive well-being support, and a workplace culture that values
diversity and inclusion, the branch strives to create an environment where employees
can develop their capabilities and contribute to sustainable growth.

[⌊Cathay United Bank – Ho Chi Minh City Branch received the Best Companies to Work
for in Asia, Tech Empowerment, and People Transformation awards at the HR Asia Awards
2026. Keng Yang Lin (second from left), General Manager of Cathay United Bank – 
Ho Chi Minh City Branch, led the branch delegation in receiving the awards. (Photo
provided by Cathay United Bank)⌉⌊Cathay United Bank – Ho Chi Minh City Branch received
the Best Companies to Work for in Asia, Tech Empowerment, and People Transformation
awards at the HR Asia Awards 2026. Keng Yang Lin (second from left), General Manager
of Cathay United Bank – Ho Chi Minh City Branch, led the branch delegation in receiving
the awards. (Photo provided by Cathay United Bank)⌉[
Cathay United Bank – Ho Chi
Minh City Branch received the Best Companies to Work for in Asia, Tech Empowerment,
and People Transformation awards at the HR Asia Awards 2026. Keng Yang Lin (second
from left), General Manager of Cathay United Bank – Ho Chi Minh City Branch, led
the branch delegation in receiving the awards. (Photo provided by Cathay United 
Bank)

 

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