# CJ 4DPLEX Partners with ATLAS Biograferne To Debut Denmark's First-Ever SCREENX

- Link: https://www.thailand-business-news.com/pr-news/cj-4dplex-partners-with-atlas-biograferne-to-debut-denmarks-first-ever-screenx
- Published: 2026-09-09T05:09:00+07:00
- Author: PR Newswire

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**_ATLAS Biograferne Cinemas becomes the first in Denmark to feature 270-degree 
panoramic SCREENX auditorium _**

BURBANK, Calif., Sept. 9, 2026 /PRNewswire/ — [**CJ 4DPLEX**](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769431-1&h=523877036&u=https%3A%2F%2Fwww.cj4dplex.com%2F&a=CJ+4DPLEX),
the world’s leading producer of premium cinema formats and immersive theater experiences,
and ATLAS Biograferne, an independent multiplex cinema located in Rødovre, Denmark,
today announced the debut of the country’s first 270-degree panoramic SCREENX auditorium,
marking the format’s long awaited arrival in the Danish market.

Nestled in the western part of Greater Copenhagen within Rødovre Centrum shopping
complex, ATLAS Biograferne has earned a reputation as one of Denmark’s well-regarded
independent and highly ambitious cinemas, drawing moviegoers from across the greater
Copenhagen area and beyond. The addition of SCREENX reflects the theater’s longstanding
commitment to premium moviegoing and marks a defining moment for Danish cinema audiences,
delivering their first-ever access to CJ 4DPLEX’s acclaimed 270-degree panoramic
format.

ATLAS Biograferne multiplex will feature a beautifully designed space with 76 seats
and a 126 foot-wide panoramic screen, placing audiences at the center of the action
and delivering a format unlike anything else available in Denmark. SCREENX seamlessly
extends the image beyond the main screen and across the surrounding walls of the
auditorium. Together, these elements transform traditional moviegoing into a fully
panoramic event unlike anything previously available to Danish audiences.

"Denmark represents an exciting new chapter for SCREENX, and we couldn’t be more
thrilled to bring this experience to Danish audiences for the first time," said 
Don Savant, Chief Business Officer, CJ 4DPLEX. "We’re incredibly grateful to our
partners at ATLAS Biograferne for sharing our vision for the future of premium cinema
and for helping us introduce SCREENX to this important market. ATLAS Biograferne
is the perfect home for our first SCREENX auditorium in Denmark, and we look forward
to welcoming moviegoers into a truly immersive cinematic experience unlike anything
they’ve seen before."

In a joint statement, Emil and Marie Mark Nørholm, owners of ATLAS Biograferne, 
said: Becoming the first cinema in Denmark to offer SCREENX is something we are 
enormously proud of. At ATLAS Biograferne, our commitment to delivering exceptional
cinematic experiences has always been at the core of what we do, and this partnership
with CJ 4DPLEX marks an exciting new chapter in that mission. The chance to give
our audience two more sides to the story is both exhilarating, incapsulating, and
simply gives our audience a new premium experience. And isn’t that what cinemas 
is all about?"

The announcement builds on CJ 4DPLEX’s existing 4DX presence in Denmark, where the
company has already brought its multisensory premium format to audiences in partnership
with Nordisk Film Cinemas at [Aarhus Bio](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769431-1&h=540704674&u=https%3A%2F%2Fwww.nfbio.dk%2Fbiografer%2Faarhus-bio&a=Aarhus+Bio),
[Lyngby Kinopalæet](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769431-1&h=1477134861&u=https%3A%2F%2Fwww.nfbio.dk%2Fbiografer%2Flyngby-kinopal%25C3%25A6et&a=Lyngby+Kinopal%C3%A6et),
and[ ](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769431-1&h=880632174&u=https%3A%2F%2Fwww.nfbio.dk%2Fbiografer%2Ffields&a=%C2%A0)
[Field’s](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4769431-1&h=1220408112&u=https%3A%2F%2Fwww.nfbio.dk%2Fbiografer%2Ffields&a=Field%27s)
in Copenhagen, as part of a broader push deeper into the Nordic region.

Through this partnership, CJ 4DPLEX and ATLAS Biograferne are redefining what premium
cinema looks like in Denmark, giving audiences an entirely new way to experience
films on the big screen. Denmark’s first SCREENX auditorium will be located at ATLAS
Biograferne, Rødovre Centrum 96, 2610 Rødovre, Denmark.

**About CJ 4DPLEX**

CJ 4DPLEX is a proud subsidiary of CJ Group, Korea’s leading lifestyle and culture
company. Headquartered in Sangam, Seoul, we design and develop immersive cinema 
technologies that inspire audiences worldwide. Guided by creativity, technology,
and cultural vision, we are committed to redefining the future of cinema starting
right here in Korea.

CJ 4DPLEX is redefining the moviegoing experience across many countries worldwide,
working with the world’s top exhibitors to deliver SCREENX, 4DX and ULTRA 4DX to
audiences everywhere. From the United States to Europe, Asia, and the Middle East,
our global presence keeps growing driven by our mission to make immersive storytelling
the standard in cinema. Innovation drives us to connect people beyond language and
borders through shared experiences.

**About SCREENX**

SCREENX is the world’s most immersive platform, breaking free from the boundaries
of a single screen to place audiences at the heart of the story.

With visuals flowing seamlessly across the walls, SCREENX connects film and space,
creating moments of true natural immersion. Every sequence is curated to reflect
the director’s vision, turning each film into a journey only SCREENX can deliver.

**About ATLAS BiograferneATLAS Biograferne is an independent Cinema, located in 
the western part of Greater Copenhagen. 
The company is owned by Emil & Marie Mark
Nørholm, since 2013 when they built the 7-screen luxurious cinema. ATLAS Biograferne
was the cinema with the highest growth rate in 2025. The introduction of SCREENX
in the Danish market marks yet another manifestation of the ambitious cinema. "We
constantly strive for the joint experiences. That is what the cinema can – give 
us a joint experience, and therefore we should always strive at improving this cinema
experience. The introduction of SCREENX will definitely give our audiences an unique
and premium experience."

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**Read the original article :** [CJ 4DPLEX Partners with ATLAS Biograferne To Debut Denmark's First-Ever SCREENX ](http://www.prnasia.com/story/archive/5042869_AE42869_0?rand=184833)
