# CJ Foods Rebrands O-right as "Heroes of Fun" with New Puff POP Snacks in Thailand

- Link: https://www.thailand-business-news.com/pr-news/cj-foods-rebrands-o-right-as-heroes-of-fun-with-new-puff-pop-snacks-in-thailand
- Published: 2026-11-05T08:00:00+07:00
- Author: PR Newswire

◦ **Rebranded as "Heroes of Fun," O-right introduces its first new-generation snack,
   Puff POP, at all 7-Eleven stores nationwide, supported by a consumer activation
   at Chiang Yai Music Festival.**

BANGKOK, Nov. 5, 2026 /PRNewswire/ — CJ Foods is rebranding its snack brand [**_O-right_**](https://linktr.ee/o_rightofficial)
in Thailand under a refreshed identity, "Heroes of Fun," introducing a new generation
of playful snacking experiences for local consumers. The brand’s first product under
the renewed identity, **_O-right Puff POP_**, will be available at all 7-Eleven 
stores across Thailand beginning November 5.

 [⌊CJ Foods' O-right Puff POP snacks⌉](https://mmx.prnasia.com/media/MS2027030/20261104020127EST_image_1.jpg?id=OA3057218&p=medium600)

CJ Foods’ O-right Puff POP snacks

Designed to add a little fun to everyday moments, _Puff POP_ is a crispy fried snack
made for sharing, discovering new flavors and enjoying on the go. The new lineup
offers four distinctive flavors that cater to a wide range of taste preferences:

 ◦ **Sweet Corn Ribs** – A light and savory snack with the naturally sweet flavor
   of corn.
 ◦ **Black Pepper Mashed Potato** – A smooth, buttery potato flavor complemented
   by a subtle black pepper kick.
 ◦ **Truffle Pizza** – A rich and indulgent combination of cheesy pizza flavor with
   a premium truffle twist.
 ◦ **Mala Tang** – A bold and intense option featuring the spicy, numbing sensation
   of mala seasoning.

The renewal introduces _O-right_‘s new "Heroes of Fun" brand world, brought to life
by four distinctive characters that will appear across _Puff POP_ packaging and 
brand communications. **Chim Chim** is an imaginative dreamer who finds creative
possibilities in everyday objects, while **Truff** may look tough but has a gentle,
caring side. **Zum Zum** embraces slow mornings and cozy comfort, and **Prickky**
is a tiny but outspoken character with plenty of fiery energy. Together, the characters
reflect _O-right_‘s playful personality and its mission to turn quiet, ordinary 
moments into more enjoyable ones.

To celebrate the launch, _O-right Puff POP_ will meet consumers at the Chiang Yai
Music Festival on November 28–29. The brand will host a sampling booth where festivalgoers
can taste the new flavors, vote for their favorite _Puff POP_ variety and participate
in a mini game by following _Puff POP_‘s official Instagram and TikTok channels.
The festival is expected to welcome approximately 30,000 visitors.

"_O-right_‘s renewal marks an exciting new chapter for the brand in Thailand," said
Victor Son, CEO of CJ Foods Thailand. "With _Puff POP_, we aim to offer Thai consumers
not only bold and enjoyable snack flavors, but also a fun brand experience that 
connects with their everyday lives. We look forward to engaging consumers through
fresh products, entertaining content and meaningful on-the-ground experiences."

CJ Foods Thailand plans to build on the _Puff POP_ launch with additional flavor
extensions in 2027, holiday-season content and continued marketing activities into
next year. The company will also closely monitor consumer feedback and sales performance
to further enhance the _Puff POP_ experience for Thai consumers.

**About CJ Foods**

CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering
a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers.
As the largest food company in Korea for decades, CJ Foods is now leading the global
food industry with its renowned Korean food brand [**_bibigo_**](https://www.bibigo.com/kr/en).
The company operates in multiple regions worldwide including South Korea, Southeast
Asia, the U.S. (as CJ Schwan’s), Japan, China, Oceania, and Europe.

For more information, visit [**https://www.cj.co.kr/en/aboutus/business/lifestyle-foods**](https://www.cj.co.kr/en/aboutus/business/lifestyle-foods)

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**Read the original article :** [CJ Foods Rebrands O-right as "Heroes of Fun" with New Puff POP Snacks in Thailand ](https://www.prnasia.com/story/archive/5088754_AE88754_0?rand=184833)