# Club Med celebrates strong performance in 2025 and primed for 2026 expansion

- Link: https://www.thailand-business-news.com/pr-news/club-med-celebrates-strong-performance-in-2025-and-primed-for-2026-expansion
- Published: 2026-05-27T17:57:00+07:00
- Author: PR Newswire

HO CHI MINH CITY, Vietnam, May 27, 2026 /PRNewswire/ — [Club Med](https://www.clubmed.asia/),
the global leader in premium all-inclusive holiday experiences, once again delivered
strong performance in 2025 in an increasingly challenging macroeconomic and geopolitical
environment. Consistent with the performance of the past two years, Club Med continues
to deliver solid profitability and resilient growth with key global achievements
including:

 [ ⌊Club Med continues to deliver solid profitability and resilient growth with key global achievements in 2025, while accelerating its global expansion through a strategic pipeline of new flagship resorts and transformative renovations⌉ ](https://mma.prnasia.com/media2/2988620/Thumbnail___The_Brand_Promise___Club_Med___Performance_2025.html)

Club Med continues to deliver solid profitability and resilient growth with key 
global achievements in 2025, while accelerating its global expansion through a strategic
pipeline of new flagship resorts and transformative renovations

 ◦ Business Volume (BV): €2,222 million, +4% vs. 2024, operating margin up year‑
   on‑year
 ◦ Average Daily Rate: €241, +5% vs. 2024
 ◦ Welcomed over 1.4 million travellers worldwide
 ◦ Average room occupancy rate: 75.8%, up +1.8 percentage points vs. 2024 
 ◦ BV growth +10% in mountain Resorts, +4% in sun Resorts, and +5% for Exclusive
   Collection
 ◦ In the East, South Asia, and Pacific (ESAP), BV jumped 13% year-on-year, welcomed
   over 300,000 guests to 10 regional properties. This was fueled by an increase
   of 21% in Mountain portfolio spanning Japan, China, and the European Alps, and
   an impressive 20% rise for the Club Med 2 sailing yacht.

Bruno Courbet, Country Director of Club Med Thailand, Indonesia, India and New Markets,
said "Travelers from Vietnam, Philippines, Brunei and other new markets in Southeast
Asia are no longer just looking for leisure; they want active, social, and culturally
rich experiences. As we expand our footprint in 2026 with new flagship openings 
like Borneo, we are ready to offer these emerging markets a more vibrant way to 
explore unique destinations."

As the global travel landscape continues to evolve, three key trends will shape 
ESAP travellers over the next 12 months are "Whycation," Sports Tourism, and Hushpitality–
modern luxury redefined to sensory well-being and decision fatigue elimination.

Club Med is accelerating its global expansion through a strategic pipeline of new
flagship resorts and transformative renovations:

 ◦ Club Med South Africa Beach & Safari (July 2026): A unique dual-experience coastal
   resort introducing the brand’s first-ever Surf School alongside a safari lodge
 ◦ Club Med Borneo, Malaysia (November 2026): A 400-key rainforest property, Asia
   Pacific’s first large-scale, BREEAM-certified beach resort
 ◦ Club Med Koh Samui, Thailand (2028): Thailand’s first Exclusive Collection beach
   resort, offering 200 meters of private beachfront
 ◦ Club Med Tremblant, Canada (2028): A premium four-season alpine escape in North
   America
 ◦ Club Med San Sicario, Italy (2028): A premium, bi-seasonal mountain haven with
   direct access to 400km of ski pistes
 ◦ Club Med Musandam, Oman (2028): An exclusive 300-room property nestled amidst
   breathtaking fjords
 ◦ Club Med Manado, Indonesia (2029): A premium gateway to pristine marine biodiversity
   in North Sulawesi

 

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**Read the original article :** [Club Med celebrates strong performance in 2025 and primed for 2026 expansion ](http://www.prnasia.com/story/archive/4968863_AE68863_0?rand=184833)