# CNN and NGK launch global campaign showcasing cutting-edge solutions for a smarter society

- Link: https://www.thailand-business-news.com/pr-news/cnn-and-ngk-launch-global-campaign-showcasing-cutting-edge-solutions-for-a-smarter-society
- Published: 2026-10-29T13:38:00+07:00
- Author: PR Newswire

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HONG KONG, Oct. 29, 2026 /PRNewswire/ — CNN International Commercial (CNNIC) and
global ceramic technology leader NGK Corporation (NGK) partner on a new global cross-
platform campaign highlighting next-generation innovation and its impact on a smarter
tomorrow. The campaign spotlights how advanced technologies are powering a digital
society and accelerating the transition to a sustainable future.

 [⌊CNN and NGK launch global campaign showcasing cutting-edge solutions for a smarter society⌉](https://mmx.prnasia.com/media/MS2023339/20261029005042EDT_image_1.jpg?id=OA3046808&p=medium600)

CNN and NGK launch global campaign showcasing cutting-edge solutions for a smarter
society

As part of the campaign, NGK is the exclusive sponsor of a half-hour special program,
_Innovate_. Airing on CNN International in October 2026, the 30-minute show explores
the driving forces behind fast-changing emerging technologies, from artificial intelligence
to the IoT, that are reshaping our world. Accompanying digital content will further
spotlight the business ideas, technological developments, and entrepreneurial breakthroughs
of innovative thinkers from all walks of life who are shaping a better, smarter 
future for all.

The campaign also features two branded videos and accompanying articles produced
by CNNIC’s award-winning global brand studio, [Create.](https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcommercial.cnn.com%2Four-solutions%2Fcreate%2F&data=05%7C02%7Cmana.mehta%40cnn.com%7C3048a17e8fa04934c5b008df24450a93%7C0eb48825e8714459bc72d0ecd68f1f39%7C0%7C0%7C639269551083560156%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=uKYdlMwDvJNJSH5PUjOKkuBRQITSMr2GSff0oixSSAY%3D&reserved=0)
Centered around NGK’s core strategic pillars of carbon neutrality and digital society,
the [first branded video](https://f.io/oCRuhOp2) and article features an engineer
bringing NGK’s global vision, values, and transformation story to life for global
audiences. These branded videos will run across CNN International’s TV and digital
platforms as well as on social media, to reach business audiences at scale.

"We are thrilled to partner with NGK once again as they share their bold vision 
for the future with global audiences," said **Cathy Ibal, Senior Vice President,
CNN International Commercial.** "Through CNN’s powerful global reach and impactful
cross-platform storytelling, we are confident that this campaign will inspire audiences
worldwide with human-driven narratives of innovation that are shaping a smarter 
and more sustainable future."

"NGK Insulators changed its name to ‘NGK Corporation’ in April 2026 to accelerate
the transformation of our business structure and advance our vision of becoming 
a company that contributes to carbon neutrality and a digital society through our
unique ceramic technologies. Our partnership with CNN on Innovate, a program that
spotlights forward-looking challenges and innovations, aligns perfectly with our
commitment to pursue new opportunities and continue evolving as an organization.
We are delighted that this collaboration will help further reinforce our pursuit
of innovation," said **Shigeru Kobayashi, President of NGK Corporation.**

**About CNN International Commercial**

CNN International Commercial (CNNIC) is responsible for the business operations 
of CNN’s properties outside of the United States. All commercial activities for 
brands such as CNN International, CNN Arabic, CNN Style and CNN Business are aligned
within the division. This encompasses the advertising sales, sponsorship partnerships,
commercial content development, content sales, brand licensing, distribution and
out-of-home operations, business development and marketing for the world’s leading
international news provider. CNNIC is a recognised industry leader in international
advertising sales and its use of award-winning commercial content, produced through
its Create unit and driven by its advanced data usage and digital capabilities, 
has resulted in strong and enduring partnerships with many of the world’s most recognised
brands. Its Content Sales and Licensing unit has relationships with more than 1,000
affiliates ranging from licensing the CNN brand through to content supply contracts
as well as offering consultancy services. For more information visit [http://commercial.cnn.com](http://commercial.cnn.com/)

**About NGK Corporation**

Founded in 1919, NGK is a ceramics manufacturer active across a wide range of fields,
including mobility, energy, IoT, and industrial applications. Its principal products
include ceramics for semiconductor manufacturing equipment and automotive components,
and the company continues to strengthen its presence as a global business, with 
overseas sales accounting for roughly 80% of revenue and overseas employees for 
roughly 60% of its workforce. Since setting out its vision in 2021 to contribute
to a carbon-neutral, digital society through its ceramics technology, NGK has accelerated
the transformation of its business portfolio, and in April 2026 changed its corporate
name from NGK Insulators, Ltd. to NGK Corporation. Guided by the NGK Group mission—"
New Value for a Better Future" — the company continues to pursue a more comfortable
and sustainable society through the delivery of new products and services. [https://www.ngk.co.jp/](https://www.ngk.co.jp/)

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  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

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**Read the original article :** [CNN and NGK launch global campaign showcasing cutting-edge solutions for a smarter society ](http://www.prnasia.com/story/archive/5084386_AE84386_0?rand=184833)