# Coles and Ever.Ag Partner to Modernize Meat Supply Chain Planning

- Link: https://www.thailand-business-news.com/pr-news/coles-and-ever-ag-partner-to-modernize-meat-supply-chain-planning
- Published: 2026-06-25T03:44:00+07:00
- Author: PR Newswire

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LEWISVILLE, Texas, June 25, 2026 /PRNewswire/ — Coles Supermarkets has partnered
with Ever.Ag, a global agri-food technology leader, to introduce advanced data science
and optimization modeling into Coles’ highly complex fresh meat supply chain. This
collaboration marks a major step toward faster, smarter operations across beef, 
lamb and pork categories.

Historically, planning for meat supply required hours of manual coordination, spreadsheets,
and deep institutional knowledge. Now, using [Ever.Ag’s S&OP platform](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4719060-1&h=3134036680&u=https%3A%2F%2Fever.ag%2Fresource%2Fcase-study%2Fcoles&a=Ever.Ag%27s+S%26OP+platform),
Coles automatically ingests and models data from across its operations, producing
optimized production and deployment plans complete with predictive insights and 
built-in compliance rules.

**Since implementation, Coles has:**

 ◦ Cut planning time from hours to minutes through automated data modeling.
 ◦ Applied business policies consistently across beef, lamb, and pork.
 ◦ Reduced operational risk by embedding institutional knowledge into the system.
 ◦ Improved customer responsiveness to meet changing demand.
 ◦ Improved planning accuracy to better support the management of freshness and 
   pricing across meat categories.
 ◦ Strengthened planning capabilities to support more efficient production and inventory
   management.

"Meat is one of the most complex supply chains in food retail," said Scott Sexton,
CEO of Ever.Ag. "By applying data science at scale, Coles is showing what’s possible
when advanced analytics meet real-world operations."

"Our priority is delivering the best experience for our customers," said Martin 
Smithson, Coles Executive General Manager Supermarket Operations. "This approach
helps ensure the freshest cuts are available at the right price."

Looking ahead, Coles and Ever.Ag plan to move from volume-based to value-based optimization,
incorporating factors such as profitability, operational efficiency and customer
outcomes into the same planning models. This next phase will enable Coles to simulate
scenarios, anticipate market swings, and make decisions that balance efficiency 
with environmental impact.

**ABOUT EVER.AG**

Ever.Ag is a leading provider of innovative AgTech solutions and services that connect
and empower the entire agricultural supply chain—from farm to consumer. With a deep
commitment to advancing how agriculture works, Ever.Ag delivers market intelligence,
risk management, and cutting-edge software that enable smarter, more sustainable
operations across dairy, livestock, crops, and agribusiness sectors. Backed by decades
of experience and a passion for industry innovation, Ever.Ag helps producers, processors,
and partners make data-driven decisions, improve efficiency, and feed a growing 
world with confidence.

 [⌊Coles⌉](https://mma.prnasia.com/media2/3000046/Coles_Symbol.jpg?p=medium600) 

Coles

 

Video – [https://www.youtube.com/watch?v=VtKRbm8VUwo](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4719060-1&h=291216293&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DVtKRbm8VUwo&a=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DVtKRbm8VUwo)

Photo – [https://mma.prnasia.com/media2/3000046/Coles_Symbol.jpg?p=medium600](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4719060-1&h=1552488976&u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F3000046%2FColes_Symbol.jpg&a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F3000046%2FColes_Symbol.jpg)
Logo – [https://mma.prnasia.com/media2/2675935/Ever_dot_Ag__Logo.jpg?p=medium600](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4719060-1&h=3844353932&u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2675935%2FEver_dot_Ag__Logo.jpg&a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2675935%2FEver_dot_Ag__Logo.jpg)

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**Read the original article :** [Coles and Ever.Ag Partner to Modernize Meat Supply Chain Planning ](http://www.prnasia.com/story/archive/4991597_AE91597_0?rand=184833)