# Colgate® Launches New Optic White™ Vitamin C with j-hope of BTS

- Link: https://www.thailand-business-news.com/pr-news/colgate-launches-new-optic-white-vitamin-c-with-j-hope-of-bts
- Published: 2026-08-14T09:38:00+07:00
- Author: PR Newswire

HONG KONG, Aug. 14, 2026 /PRNewswire/ — Colgate® has launched Colgate® Optic White
™ Vitamin C, a new clinically proven whitening toothpaste powered by Vitamin C, 
alongside a major Asia Pacific partnership with j-hope, a member of Pop Royalty 
BTS.

 [](https://mmx.prnasia.com/media/MS1969572/20260813193551EDT_image_1.jpg?id=OA2886759&p=medium600)

The brand has partnered with j-hope – famous for his world renowned "Sunshine Smile",
high energy and vibrant personality – as the official ambassador for its new oral
beauty range.

Samir Singh, President, Enterprise Oral Care, Colgate-Palmolive and previously, 
EVP Marketing, Asia Pacific, said: "Vitamin C transformed the skincare industry 
by helping people’s skin look brighter and more radiant. Based on pioneering oral
science work at Colgate-Palmolive, we have unlocked a clinically effective Vitamin
C formula for teeth whitening.^([1])

"The launch of Colgate® Optic White™ Vitamin C represents a major leap forward in
oral beauty innovation. Consumers no longer separate beauty from oral care and this
product reflects that shift."

**j-hope & Colgate® Optic White™ Vitamin C**

j-hope will headline Colgate’s major new launch campaign across APAC to inspire 
consumers to unlock their most confident self. Fans can look forward to seeing j-
hope bring the power of Vitamin C brightening to life across exclusive campaign 
drops, behind-the-scenes content and interactive challenges on Colgate’s official
social media channels.

Samir Singh, added: "j-hope’s optimism and famous sunshine smile has inspired millions
around the world. He is the perfect partner for us to take this product to millions
of people".

**Breakthrough Whitening Innovation**

For the first time, Colgate® Optic White™ Vitamin C incorporates 95 percent pure
stabilised Vitamin C*. This unique formulation delivers high-impact brightening 
to reduce yellowing and helps you remove 7 years of stains in as little as 7 days**
^([3])** – all while keeping your enamel protected and healthy.^([2])

Created by experts to fit seamlessly into your daily beauty and self-care routine,
the new toothpaste combines high-impact whitening power with daily care you can 
trust:

 ◦ **Removes 7 years of stains in as little as 7 days****^([3])****:** Targets deep
   discoloration to wipe away coffee, tea, and food stains, restoring your teeth’s
   natural glow fast.
 ◦ **Powered by 95% Pure Stabilised Vitamin C****^([2])****:** Uses a specialised
   form of Vitamin C designed for effective, high-impact brightening.
 ◦ **Safe, Gentle & Fluoride-Protected: **Non-acidic, gentle on tooth enamel, and
   fortified with fluoride so you can brush safely twice a day, every day.

See the full content series featuring j-hope on social media now ([campaign film](https://www.instagram.com/p/Db2si4ZGjmO/))(
[c-hope teaser](https://www.instagram.com/p/Dbp_2RKyp0o/)) ([campaign teaser](https://www.instagram.com/p/DbXD1aLSWfN/)).

  |

Notes to Editor

  |  
 |

1.    Vitamin C & Whitening Claim: The messaging is grounded directly in the formulation science—Sodium Ascorbyl Phosphate is the stabilized form of Vitamin C and the active whitening agent.
2.    95 percent pure stabilised Vitamin C – refers to the 95 percent purity sodium ascorbyl phosphate which is a stabilised form of vitamin C.3.    Removes 7 years of stains in as little as 7 days – with brushing twice daily for 7 days. Individual results may vary.

  |

 

---

  |  This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |

---

 
**Read the original article :** [Colgate® Launches New Optic White™ Vitamin C with j-hope of BTS ](http://www.prnasia.com/story/archive/5026401_AE26401_0?rand=184833)